The Power of the ‘Pilot’ – 3 Reasons Why You Should Test Your New Business Before Launch

testing your business idea

Setting up a new business is an exciting, thrilling and all encompassing challenge. It is the best and most stretching form of personal and professional development that a person can do.

Creating and selling your own products and services, building a network of happy customers and managing your own time are just three of the perks that come with running your own business. But all too often, I meet entrepreneurs who are burnt out, stressed and lacking in sufficient income. This is often because they did not trial their business ideas before they got stuck in. So today, I want to convince you that you should ‘pilot’ your business idea before you launch your new venture for real. (more…)

3 Plain and simple steps to build a winning start up strategy

startup strategy tips

You have a great business concept. Now you just need to sell it – not to customers, well, not yet. But to your backer.

Your top sales tool is a business plan. But take care. Potential investors banish the vast majority of plans to the bin, so you need to make sure business plan does the business. (more…)

6 Steps to setting up your first ‘Pop-Up Shop’

Saturday pop-up shop

Pop-up shops are an excellent way to test new ideas and products, engage with your target market and get feedback from potential customers, without making a big, long-term investment.

In addition to their value as a testing ground for new concepts and new businesses, pop-up shops are becoming increasingly popular as a way for existing business to take their offering to new locations.

There are lots of different factors that can determine the success or failure of a pop-up shop and it’s vital you consider these before starting your pop-up venture. Here are 6 key considerations to help you get your first pop-up shop running smoothly and generating income for your business. (more…)