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niche

why you need to find a niche for your businessIf your new business is going to be operating in a competitive marketplace, it’s crucial that you find a way to differentiate your business from all the competitors out there.

In short, why should customers choose your products or services over what’s already available?

If you can’t answer that question, then you need to read on to find out why it’s essential startups and small businesses find a niche, and how you can spot a potentially profitable gap in the market.

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Ever heard the saying: jack of all trades, master of none? That saying has never been more true than when it comes to marketing your small business.
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