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Questions to ask about SEO

A website can be a very powerful marketing tool for start-ups and small businesses. An effective site helps smaller firms to reach out to a huge audience of potential new customers and take on bigger rivals.

However, the battle to be found online can be fierce, so if you want your small business website to be successful, you will need to look at search engine optimisation, or SEO as it’s commonly referred to.

With SEO becoming more complex and specialised, many small businesses look to outsource the work to an agency. But with so many practitioners and firms out there offering SEO services it can be tricky to find the reputable providers.

To help you sort the wheat from the chaff, here are the 5 questions you should ask an SEO agency before you think about hiring them.
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Having an online presence is crucial for any modern business so that potential customers are able to find you online. However, many small businesses are missing out on the opportunities that being online bring.

So if you’re yet launch your business online, or are thinking of starting a new business and want to make the best of your website, here are a few handy tips and tricks from Li-at Karpel Gurwicz of Wix, to help you do it successfully: Continue…

Most people think that to effectively promote their new business website, they need to do all the marketing work online.

In fact, that’s only half the story. Yes, driving traffic online is easier, as people are already using the medium. But there’s a lot of clutter online and standing out is hard. Promotional activity in the real world can be just as beneficial for publicising your new business website.
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The internet is without a doubt the most exciting marketing opportunity your business will ever have.

It’s never before been possible to reach so many people with so little money or effort. The UK economy may not have emerged fully from the recession – but for those of us who invest our time and energy into smart online marketing, we have the best possible tool to beat this.
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The current economic climate has led to a necessary change of advertising strategy for big brand advertisers. They have stopped using media for blanket broadcast coverage and begun insisting on tactical opportunities that fit exactly with their communication objectives, minimising wastage of budget and opportunity. In the current climate this strategy is not only wise, it is arguably the only way to plan an advertising campaign.
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When the economy turns bad, many established companies will not be able to react as quickly as leaner, smaller operations. Which means a recession could actually be good news if you’re prepared to dive in and engage with the competition.
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Benjamin Dyer, director of product development for ecommerce and EPOS supplier Actinic, shares his experiences of creating a successful customer community.
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Every time we communicate publicly via the internet, we leave a little trace of ourselves. If we post a message on social networking sites such as Twitter or Facebook, for example, we create a record that others can access.
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