From One-Click to No-Click: The Technology Behind Frictionless Retail

Amazon - frictionless retail

It may seem like yesterday, but Amazon first began disrupting the retail status quo nearly 25 years ago. As one of the world’s largest online retailers, it has set ecommerce standards. But it now has its sights set on stores.

With Amazon’s move into offline retail set to be a game-changer, we asked Retail Technology publisher, Miya Knights to look at the technology driving no click retailing. (more…)

How the lines between online and offline retail are blurring, and how to capitalise on this trend

Let’s start with a sobering statistic: Retailers opened the lowest number of new stores in the last 5 years in the first half of 2016. What’s more, 15 stores pulled down their shutters for the last time every day. Altogether, that means nearly 2000 more stores were closed than opened in that six-month period.

Today, as bricks and mortar shops seem to struggle more than ever before, embracing online has become all the more important. Even retail giant IKEA, who for a long time stuck to their bricks and mortar roots and resisted expanding its online presence for years, has recently announced that they will be launching a Click & Collect solution.

So how can smaller retailers take advantage of the changing ways we shop? (more…)

Turn your website browsers into buyers with personalised product recommendations

Understand how to shape the customer journey and convert browsers into buyers.

The more relevant you make your website for each visitor, the longer they’ll stay, the more they’ll do, the more they’ll spend, and the more they’ll tell other people. And a great way to do this is to make the experience more personal.

Many small online retailers are missing out on the benefits personalisation can bring, so we asked Christer Holloman, author of How to Sell Online to reveal how you can take advantage of the opportunities it offers; (more…)