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If you are starting your own business, you can’t hope to succeed in today’s commercial world without employing good, time-saving technology.

Fortunately, there are plenty of low-cost, or even, free tools out there that help small businesses to do those everyday tasks that much quicker and simpler. But, faced with dozens of different tools, the biggest problem is usually trying to work out which one offers the best solution.

So to help small business owners find the best time and money-saving tech tools, we asked Martin Bailey, author of The Useful Book of Gadgets, Gizmos and Apps, to share five of his favourite small business utilities that can give you the edge over your competition. Continue…

A staple of business life for decades, the spreadsheet was adopted on a mass scale in the late 1980s and 90s alongside desktop computers. The fact that it is still used today is testament to the fact that it really was one of the killer apps of its time.

Increasingly, however, in the age of cloud-based software and connected devices, the spreadsheet and PC-reliant tools like it are being rapidly overtaken by advances in technology, leaving legacy business users at a competitive disadvantage.

Switching from spreadsheets to cloud accounting software allows small business owners to access more up-to-date figures for sales and cashflow, and view analysis and reports on a broad selection of other essential business performance indicators.

With a wider range, and more current information to-hand, cloud accounting can help business owners to make quicker and better-informed decisions.
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As long as brands have existed, consumers have loved to talk about them. While 90% of conversations about brands are happening offline, today millions of people talk about companies on social media, and these online conversations now offer a new dimension in marketing.

Whether consumers are aware of it or not, these branded conversations are increasingly being watched by businesses.

Being faced with so many conversations happening in real time can be a daunting prospect, particularly for small businesses, but ignoring them can be a huge missed opportunity to influence how the world sees your brand.
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In recent years, the number of businesses embracing social media has grown rapidly, and this trend is set to continue in the coming years.

The businesses that are successfully using social media as a promotional tool have recognised the importance of delivering valuable content on a regular basis, and the value of stimulating, and engaging with online conversations around their brand.

With the opportunity to connect with such a vast online audience, social media integration is no longer a choice for business owners but indeed a necessity. To help you on the way, here are 5 tips to help your business succeed with social media;
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The internet has revolutionised freelance work in the past few years. You name a problem that you face as a freelancer, and someone has probably already invented a solution for it. Best of all, many of them are totally free.

There are hundreds of great web applications out there. To save you time, ByteStart has put together a list of the top 10 online tools to make your freelance work more productive. Continue…

The best thing about the internet revolution that’s happened in the last ten years is the productivity benefits for you and your business.
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