SME Secret Weapons – How Smaller Businesses Can Take On and Beat Bigger Competitors

how small business beat big business

In its 50 years, business book publisher Kogan Page has remained buoyant in a sector that is dominated by much larger companies.

The fact that its business is still prospering is testament to a few basic concepts that are as true today as when the company started in 1967. We asked Managing Director, Helen Kogan to share her experiences of how a smaller business can gain competitive advantage over bigger, dominant competitors. (more…)

Preparing for meetings with clients – 3 steps to building fruitful, long-term partnerships

how to properly prepare for a meeting with a client

Any business owner is familiar with the challenge of attracting new clients and protecting relationships with existing ones.

Fierce competition within many industries gives clients a wide choice of suppliers to choose from, and to make things even more difficult, some clients feel the need to change vendors periodically to avoid the common phenomenon of supplier complacency.

If your ambition is to do long-term business with a new or existing client you will need ensure that you engage as a serious partner: Well prepared, well informed, and far from complacent.
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How to avoid problems with partnerships

Many small businesses are partnerships. Yet circumstances and ambitions change, partners fall out or die. Without a good partnership agreement things can get acrimonious. Here’s how to protect yourself from the start.
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