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positioning

how small business beat big businessIn its 50 years, business book publisher Kogan Page has remained buoyant in a sector that is dominated by much larger companies.

The fact that its business is still prospering is testament to a few basic concepts that are as true today as when the company started in 1967. We asked Managing Director, Helen Kogan to share her experiences of how a smaller business can gain competitive advantage over bigger, dominant competitors. Continue…

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So you’ve had a fantastic business idea. You’ve researched it, crunched the figures, and worked out it will be a profitable venture.

Excellent. There’s only one problem… competition… and lots of it.
Continue…