The majority of startups and small business owners recognise the power of digital marketing and that having a website is a must have.
With limited funds and marketing budgets, the majority of small business owners tend to buy their website from a creative agency or designer that does everything.
However, as Tim Butler, founder of Innovation Visual explains, this might not be the best course to take.
For many small business owners, the term ‘digital marketing’ could very well generate a concerned or baffled look, and the temptation to turn around and hide in a darkened room.
As an established small business, or even someone setting up a new business, you might know all about offline marketing like posters and billboards, flyers and direct mail, and word-of-mouth advertising, but when it comes to promoting your business online, it’s unchartered territory.
So to help you safely navigate the online marketing landscape, conquer new marketing activities and promote your business in the digital world, here’s a small business guide to the basics of digital marketing; (more…)
In a world where over three billion people use the internet, and no one can put down their smartphone or tablet, it seems obvious that startups and small businesses would look to advertise their products and services online.
Paid advertising puts your brand in front of a defined audience, and encourages them to make a purchase or a decision of some kind. In addition to increased sales, it can increase social media followers, newsletter sign ups, and brand awareness.
To help you get to grips with online advertising, and to ensure you make the most out of every penny you spend, here’s a beginner’s guide to paid advertising online.
If you are looking to publicise your business website, but don’t have a blue-chip budget to promote it online, there are a number of ways to let people know about your new venture with very little cash (if any).
A new legal procedure has been introduced to help small firms to protect their intellectual property rights without the need for legal representation or a formal hearing.
Pay Per Click, or PPC, is a common service offered by major search engines, and search engine optimisation (SEO) agencies to help you gain traffic to your website. For many small businesses, PPC represents an immediate way to gain new online customers.
Google AdWords is a powerful way to spread the word about your online business or website, with the opportunity to get yourself listed not only at the top of Google’s results pages, but also on relevant websites that are part of the AdSense advertising network.