5 Ways you can use emotion to connect with customers and get more from your marketing

marketing psychology - using emotion to connect with customers

The more people feel, the more people buy. That’s the clear conclusion from the last decade of work by two of Britain’s top marketing analysts, Les Binet and Peter Field.

They delved into the IPA DataMine – a huge database of ad effectiveness case studies – to find out how advertising really leads to meaningful business effects, going beyond short-term sales spikes to look at profit growth and market share gain.

So what is the key to effective marketing, and how can businesses apply this to their marketing techniques to boost sales and grow profits? We asked Tom Ewing to explain;

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7 Common reasons why employees resist change and how to encourage them to embrace new developments

Resistance to change can be a major challenge to any new initiatives you might want to implement in your business.

Most business owners will be able to identify some employees that prefer the status quo and find new developments difficult to embrace. But before we think about how we can overcome this resistance, we need to properly understand why people resist change.

Here are 7 common reasons why people resist change, and how you can overcome each in turn, to ensure that your staff tackle changes and new developments with a positive attitude;

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