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You are here: Home » Archives for public relations

public relations

Good publicity can help to propel your small business to another level. Sadly many small businesses don’t make any effort to get any press coverage because they think it’s impossibly difficult to do so.

However, it is really simple to get free publicity for your business. In fact, the reason that many businesses get it wrong is because they try to over-complicate things. Here are the five powerful and unbreakable rules you must follow when trying to get free publicity for your business:
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Selecting the right public relations agency is an important decision for any business, but is particularly crucial for a small organisation with a limited budget. Chris Hewitt, CEO of Berkeley PR gives businesses some food for thought when it comes choosing an agency.
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Free publicity is a great way to spread the word about your business. If you can get your business featured regularly in the newspapers and magazines your target audience reads, it brings your business to the attention of potential customers, and at no cost.

Another advantage of being featured in articles written about your business is that editorial coverage gives you a huge amount of credibility. It’s an independent trusted person talking about your business – the total opposite of an advert, where you are delivering your message.

The good news is that getting media coverage for your small business isn’t difficult if you know what you’re doing. Continue…

Marketing and PR can be difficult propositions for small businesses, where funds are often tight and need to be stretched as much as possible.

However, by following a basic process, you can maximise the effectiveness of any PR campaign you embark upon – and gain extra ROI by making your campaign wide-ranging in terms of its reach, but focused in terms of its message.
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In an ideal world, everyone who runs a small business would spend at least one day a week actively marketing or selling. Perhaps that’s why this is one of the areas you’re most likely to delegate to someone else.
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At Bytestart, we receive around 100 emails each day from PR agencies and small business owners trying to promote their services. 95% of them go in the junk box within seconds.

In this brief article, we look at ten things small business people should avoid doing when contacting the press via email.
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Managing director of Voicebox PR, Michelle McCarthy comments on why you need to think twice before stopping PR when hard times hit businesses.
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“I think it’s called the Internet or something – blogs is it? – I don’t know, I’ve only just got used to letters John, I haven’t got used to all this new technology.”

John Prescott talking to John Humphreys on Radio 4’s Today programme
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Every time we communicate publicly via the internet, we leave a little trace of ourselves. If we post a message on social networking sites such as Twitter or Facebook, for example, we create a record that others can access.
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Traditionally the phrase pay per hit PR has sent shivers down the spines of both business owners and PR consultants. However it is a method growing in popularity and should be a serious consideration for small businesses during the recession.
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