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Free publicity is a great way to spread the word about your business. If you can get your business featured regularly in the newspapers and magazines your target audience reads, it brings your business to the attention of potential customers, and at no cost.

Another advantage of being featured in articles written about your business is that editorial coverage gives you a huge amount of credibility. It’s an independent trusted person talking about your business – the total opposite of an advert, where you are delivering your message.

The good news is that getting free publicity for your small business isn’t difficult if you know what you’re doing. Continue…

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Good publicity can help to propel your small business to another level. Sadly many small businesses don’t make any effort to get any press coverage because they think it’s impossibly difficult to do so.
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If you’ve just started your own business, you might be making the mistake of overestimating the scope of publicity you wish to achieve.
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Most people think that to effectively promote their new business website, they need to do all the marketing work online.

In fact, that’s only half the story. Yes, driving traffic online is easier, as people are already using the medium. But there’s a lot of clutter online and standing out is hard. Promotional activity in the real world can be just as beneficial for publicising your new business website.
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