Good publicity can help to propel your small business to another level. Sadly many small businesses don’t make any effort to get any press coverage because they think it’s impossibly difficult to do so.
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publicity
Free publicity is a great way to spread the word about your business. If you can get your business featured regularly in the newspapers and magazines your target audience reads, it brings your business to the attention of potential customers, and at no cost.
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If you’ve just started your own business, you might be making the mistake of overestimating the scope of publicity you wish to achieve.
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Most people think that to effectively promote their new business website, they need to do all the marketing work online.
In fact, that’s only half the story. Yes, driving traffic online is easier, as people are already using the medium. But there’s a lot of clutter online and standing out is hard. Promotional activity in the real world can be just as beneficial for publicising your new business website.
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