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In the first four parts of this series, we looked at online and offline marketing techniques, how to build some buzz around your promotional campaign, and how to adopt a positive approach in other aspects of your business.

With this fifth and final part, we tie it all together by looking at a final few topics relating to streamlining your business, getting your affairs in order, and maximising your profit.
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Over the past three parts of this introduction to bootstrap marketing, we’ve looked at the different ways in which you can promote your brand. But obviously there are different approaches to adopt, even to the same marketing method – and it’s up to you to choose the style that’s best suited to your business.
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Once your marketing efforts have generated you a list of prospects, it’s time to see them and get them to buy. The first thing to remember is that you’re not selling a product or service – you’re selling the benefits it brings to the buyer.
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It’s an occasional necessity of business that you’ll need to call somebody without them expecting it, which is the very definition of cold-calling.
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If your new business makes a product that you want to sell to the general public, then one of the most important factors in your future success will be great distribution.

Inventing the best product in the world that will genuinely change people’s life is actually just the start of the process. It doesn’t mean anything unless people put their hand in their pocket and hand over money. And in that respect you have two problems to overcome: getting them to know about it, and getting them to buy it.
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The UK’s been blessed with some fantastic weather over the last few weeks; certainly a lot better than some areas saw last year.

Summer is definitely here and it’s looking like it could be a hot one. Great news if you have an ice cream van; bad news if you rely on people not enjoying themselves outside. If 80% of your turnover comes through the internet, hot weather and the holiday season is going to mean fewer people sat behind a computer at night buying things.

And with the UK determined to talk itself into a recession, you should take every step you can to keep your revenue as high as you can now.

In every problem lies the seed of opportunity. Here are five ideas from the Bytestart team to get more sales this summer.
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If you believed everything you read in the media, you’d think this was a terrible time to be in business. The credit crunch, that catch all phrase for what’s happening to the economy right now, is killing businesses left, right and centre.

Only a fool would start their business now, right? Wrong.
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Many marketing executives are proud of what they call ‘the hard sell’, pitching a product or service to a potential customer and then manipulating them into placing an order, even if they didn’t really want to.
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Business is a complicated old game sometimes. Just when you think you’ve got your head round one thing, you realise there’s another rule you didn’t know about!

Here’s a good example. Did you know it’s possible to get your business into serious financial trouble by selling too much?
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Over 500,000 entrepreneurs start a business every year, investing time and money to build their business to a successful level. Yet, when it comes to planning an exit strategy, independent business finance company, Bibby Financial Services, believes many owners aren’t making the necessary provisions to ensure a successful, profitable sale.
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