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selling

A key part of any business development goal is creating an efficient sales strategy that gets your products or services in front of the right people and invites them to make a purchase.

Successful business leaders understand that the sales process is the lifeblood of the company. Without an efficient, productive means of making sales, even brilliant ideas will fail, so it’s vital for every business owner to find the sales process that work bests for their company.

The quicker you can do this, the better your chances of growing your business, and the more likely you are to succeed. With so much at stake, William Buist reveals the sales strategy secrets that will help you make sustainable sales.

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As all businesses and traders selling to consumers should know, the Consumer Rights Act 2015 (CRA) came into force on 1 October 2015 and overhauled the UK’s legislation on selling goods and services to consumers.

It also introduced legislation on the sale of digital content for the first time (distinguishing digital content from goods and services) and re-clarified contractual terms that could be considered unfair when dealing with consumers.

In response to the Consumer Rights Act, all businesses should be updating their terms and conditions to ensure they reflect the new legislation. Other key points those selling to consumers need to consider, include;

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There are restaurants that have people queuing up to dine, products that you have to pre-order months before they are released, tickets that sell out within hours and shares that shoot up in value right after they float.

There are cars that are snapped up before they are constructed and apartments that are sold before the first brick has been laid.

But, why are a select group of people and products in such high demand? And more importantly, how can you recreate a similar desire for your business?
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If you can develop a better understanding of the selling process, you’re more likely to make those all-important sales. And by knowing more about the seven specific steps you need to take before you can close the deal, your sales efforts will be more richly rewarded.

Here’s what you need to know about the seven steps of the sale;
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As a start-up, you often don’t know the best ways to market your new business, or what works and what doesn’t.

The good news is; whether you’re selling to a market of ten or ten million, one of the most effective ways to learn how to improve your marketing is to talk with a single person and sell something to them.

Here’s how you can develop stronger sales messages, build your customer base and grow your new business by harnessing the power of one-to-one marketing.
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In the first four parts of this series, we looked at online and offline marketing techniques, how to build some buzz around your promotional campaign, and how to adopt a positive approach in other aspects of your business.

With this fifth and final part, we tie it all together by looking at a final few topics relating to streamlining your business, getting your affairs in order, and maximising your profit.
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Over the past three parts of this introduction to bootstrap marketing, we’ve looked at the different ways in which you can promote your brand. But obviously there are different approaches to adopt, even to the same marketing method – and it’s up to you to choose the style that’s best suited to your business.
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Once your marketing efforts have generated you a list of prospects, it’s time to see them and get them to buy. The first thing to remember is that you’re not selling a product or service – you’re selling the benefits it brings to the buyer.
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It’s an occasional necessity of business that you’ll need to call somebody without them expecting it, which is the very definition of cold-calling.
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If your new business makes a product that you want to sell to the general public, then one of the most important factors in your future success will be great distribution.

Inventing the best product in the world that will genuinely change people’s life is actually just the start of the process. It doesn’t mean anything unless people put their hand in their pocket and hand over money. And in that respect you have two problems to overcome: getting them to know about it, and getting them to buy it.
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The UK’s been blessed with some fantastic weather over the last few weeks; certainly a lot better than some areas saw last year.

Summer is definitely here and it’s looking like it could be a hot one. Great news if you have an ice cream van; bad news if you rely on people not enjoying themselves outside. If 80% of your turnover comes through the internet, hot weather and the holiday season is going to mean fewer people sat behind a computer at night buying things.

And with the UK determined to talk itself into a recession, you should take every step you can to keep your revenue as high as you can now.

In every problem lies the seed of opportunity. Here are five ideas from the Bytestart team to get more sales this summer.
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If you believed everything you read in the media, you’d think this was a terrible time to be in business. The credit crunch, that catch all phrase for what’s happening to the economy right now, is killing businesses left, right and centre.

Only a fool would start their business now, right? Wrong.
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Many marketing executives are proud of what they call ‘the hard sell’, pitching a product or service to a potential customer and then manipulating them into placing an order, even if they didn’t really want to.
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Business is a complicated old game sometimes. Just when you think you’ve got your head round one thing, you realise there’s another rule you didn’t know about!

Here’s a good example. Did you know it’s possible to get your business into serious financial trouble by selling too much?
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Over 500,000 entrepreneurs start a business every year, investing time and money to build their business to a successful level. Yet, when it comes to planning an exit strategy, independent business finance company, Bibby Financial Services, believes many owners aren’t making the necessary provisions to ensure a successful, profitable sale.
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