There are a whole range of ways that you can build backlinks to your business’s website, from guest posting to tactical link audits and on-site asset creation. However, the amount of time and effort it takes to get each link can become a barrier, particularly when you have limited resources. (more…)
Google regards links as a principal ranking signal and there is no evidence to suggest that this is set to change in the future. It therefore goes without saying that building the right links to your website will help you to rank well in search engine results pages (SERPs). (more…)
Google RankBrain first rolled out in 2015. Unlike Google’s many previous updates it uses machine-learning and AI for the first time, in order to help better refine search results, especially in cases of rare, ambiguous or one-of-a-kind queries.
Understanding more about Rankbrain can help your website succeed, so we asked digital marketing expert, Paul Morris of Superb Digital, to explain what Google’s RankBrain is, how it works, where it’s going and why, as a small business owner, you should care. (more…)
To generate new leads in today’s online world, your business needs to be optimised for search engines – in particular Google.
Most small businesses know this and invest good time and money in their online strategy.
The challenge lies in achieving sustained search success and business map listings are a key part of this. Here’s how to achieve this with Google My Business. (more…)
Digital marketing never stays static, and 2018 is going to be no exception.
As a small business owner, or the person responsible for marketing in a small organisation, what do you need to know at the start of this year to stay ahead of your competition?
We asked Tim Butler, founder of Innovation Visual, to reveal the key digital marketing trends that every business owner will need to get to grips with in 2018. (more…)
Blogging is something a lot of small business owners do. When it’s done well it can be a great low-cost way to reach out to potential customers.
However, many new businesses can find that the effort they put into their blog isn’t as well rewarded as they’d hoped.
So to help you realise all the benefits blogging can bring to your business, we’ve asked Luke Budka, of TopLine Comms to reveal 5 ways to make sure that your blog gets the desired results. (more…)
The majority of startups and small business owners recognise the power of digital marketing and that having a website is a must have.
With limited funds and marketing budgets, the majority of small business owners tend to buy their website from a creative agency or designer that does everything.
However, as Tim Butler, founder of Innovation Visual explains, this might not be the best course to take.
For startups and small businesses, getting down to the nitty gritty of SEO can be incredibly daunting; there are over 200 signals that Google looks for when ranking your website, and few small business owners will even have ever heard the term ‘offsite SEO’ before.
With attracting customers to your website becoming an ever-more crucial task for small businesses, we asked Magnus Linklater, MD of content and SEO agency, Bespoke Digital to outline what you need to know about onsite and offsite SEO. (more…)
For many small business owners, the term ‘digital marketing’ could very well generate a concerned or baffled look, and the temptation to turn around and hide in a darkened room.
As an established small business, or even someone setting up a new business, you might know all about offline marketing like posters and billboards, flyers and direct mail, and word-of-mouth advertising, but when it comes to promoting your business online, it’s unchartered territory.
So to help you safely navigate the online marketing landscape, conquer new marketing activities and promote your business in the digital world, here’s a small business guide to the basics of digital marketing; (more…)
A website can be a very powerful marketing tool for start-ups and small businesses. An effective site helps smaller firms to reach out to a huge audience of potential new customers and take on bigger rivals.
However, the battle to be found online can be fierce, so if you want your small business website to be successful, you will need to look at search engine optimisation, or SEO as it’s commonly referred to.
With SEO becoming more complex and specialised, many small businesses look to outsource the work to an agency. But with so many practitioners and firms out there offering SEO services it can be tricky to find the reputable providers.
To help you sort the wheat from the chaff, here are the 5 questions you should ask an SEO agency before you think about hiring them.
According to recent research by Google on search behaviour, a whopping 50% of all people who conducted searches on local businesses visited the business the same day. If you’re a startup owner and serve clients locally, this might sound like music to your ears.
People who conduct local searches are highly motivated and are looking for an instant solution. This is why you should do everything in your power to go after these searches aggressively. (more…)
Starting your own business means you suddenly become the owner of several hats – one for selling, one for bookkeeping, one for planning, one for looking after customers and one for marketing to name but a few.
The marketing element of a start-up is one of the most complex, especially given the changing ways small businesses need to reach customers in a digital world.
Digital marketing can be a bit of a mystery to many small business owners, so to help you explore how you make the most of the opportunities it offers, we’ve asked Tink Taylor, founder of dotmailer, to share some simple tips to get you started on your digital journey.
SEO has become an integral part of online marketing. If you want your business to be seen online, the general consensus is that SEO is absolutely essential.
Committing to a high quality SEO campaign can take up a lot of time and make demands on a startup’s budget that not everyone can meet. But seeking cheaper alternatives could mean you soon find yourself facing a Google penalty (the worst of which is your website being complete removed from their index), which can put your entire online presence in jeopardy.
The good news is that SEO need not always be a lengthy commitment and if you have some in-house capacity, it is possible to take on a large portion of the work yourself.
This in-depth guide explains what you can expect from a SEO campaign, and will help you determine if you can do some of the work yourself or whether you’ll be better off outsourcing everything from the start. (more…)
We live in a connected age where you can purchase pretty much anything you want at the touch of a button on your smartphone, tablet, laptop or computer.
With this in mind, you may find it surprising to learn that not all businesses are tapping into this, or even quite know how to.
Pay Per Click, or PPC, is a common service offered by major search engines, and search engine optimisation (SEO) agencies to help you gain traffic to your website. For many small businesses, PPC represents an immediate way to gain new online customers.
With more and more small companies reaping the benefits of going online it is essential to appreciate the importance of having a well designed website, otherwise any efforts you make to drive potential clients to your web address will be in vain.
Any small business site owner who has done as little as ‘dabble’ with web marketing will have come across ‘link building’ at some stage. But how does building links benefit your business, and how should you go about getting links in the first place?
Here is our final set of web marketing tips to help small business owners compete on a level playing field with their larger rivals on the web.
These tips were written by the Bytestart team. We’ve been optimising and publishing content sites since 1998 – with some success (and mistakes made) along the way. Hopefully these tips will help small business people increase the visibility of their websites on the Internet and save you time along the way.
This is probably the most asked question by small business owners who have an online presence. They may well have created a wonderful, insightful site, full of information… but no one is visiting.
A decade ago, site owners were obsessed by “keywords” when seeking to propel their sites up the search engine rankings. Now, however, the only search engine that matters – Google – completely ignores the keyword tag in webpages.
If you own a small business website, chances are at some stage you’ll have wondered which “keywords” or “keyword phrases” to include within your webpages.
SEO, or Search Engine Optimisation, is the art of fine tuning a website (via numerous methods) to encourage the major search engines to rank pages highly for target words or phrases.