A guide to setting up your first business website

designing and developing website for new business

Having an online presence is crucial for any modern business so that potential customers are able to find you online. However, many small businesses are missing out on the opportunities that being online bring.

So if you’re yet launch your business online, or are thinking of starting a new business and want to make the best of your website, here are a few handy tips and tricks from Li-at Karpel Gurwicz of Wix, to help you do it successfully: (more…)

Onsite & Offsite SEO: How to optimise your output

SEO - Writing page title & meta description

For startups and small businesses, getting down to the nitty gritty of SEO can be incredibly daunting; there are over 200 signals that Google looks for when ranking your website, and few small business owners will even have ever heard the term ‘offsite SEO’ before.

With attracting customers to your website becoming an ever-more crucial task for small businesses, we asked Magnus Linklater, MD of content and SEO agency, Bespoke Digital to outline what you need to know about onsite and offsite SEO. (more…)

How to Make Your Small Business a BIG Hit Online

social media tools resources

For many small business owners, the term ‘digital marketing’ could very well generate a concerned or baffled look, and the temptation to turn around and hide in a darkened room.

As an established small business, or even someone setting up a new business, you might know all about offline marketing like posters and billboards, flyers and direct mail, and word-of-mouth advertising, but when it comes to promoting your business online, it’s unchartered territory.

So to help you safely navigate the online marketing landscape, conquer new marketing activities and promote your business in the digital world, here’s a small business guide to the basics of digital marketing; (more…)

5 questions you should ask a prospective SEO agency before you consider hiring them

Questions to ask about SEO

A website can be a very powerful marketing tool for start-ups and small businesses. An effective site helps smaller firms to reach out to a huge audience of potential new customers and take on bigger rivals.

However, the battle to be found online can be fierce, so if you want your small business website to be successful, you will need to look at search engine optimisation, or SEO as it’s commonly referred to.

With SEO becoming more complex and specialised, many small businesses look to outsource the work to an agency. But with so many practitioners and firms out there offering SEO services it can be tricky to find the reputable providers.

To help you sort the wheat from the chaff, here are the 5 questions you should ask an SEO agency before you think about hiring them.
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When to get SEO for your website, and when not to

SEO has become an integral part of online marketing. If you want your business to be seen online, the general consensus is that SEO is absolutely essential.

Committing to a high quality SEO campaign can take up a lot of time and make demands on a startup’s budget that not everyone can meet. But seeking cheaper alternatives could mean you soon find yourself facing a Google penalty (the worst of which is your website being complete removed from their index), which can put your entire online presence in jeopardy.

The good news is that SEO need not always be a lengthy commitment and if you have some in-house capacity, it is possible to take on a large portion of the work yourself.

This in-depth guide explains what you can expect from a SEO campaign, and will help you determine if you can do some of the work yourself or whether you’ll be better off outsourcing everything from the start. (more…)

5 Top Small Business Tools to Save You Time, Hassle & Money

If you are starting your own business, you can’t hope to succeed in today’s commercial world without employing good, time-saving technology. Fortunately, there are plenty of low-cost, or even, free tools out there that help small businesses to do those everyday tasks that much quicker and simpler. But, faced with dozens of different tools, the biggest problem is usually trying to work out which one offers the best solution.

So to help small business owners find the best time and money-saving tech tools, we asked Martin Bailey, author of The Useful Book of Gadgets, Gizmos and Apps, to share five of his favourite small business utilities that can give you the edge over your competition. (more…)

Marketing your small business through YouTube – The 4 essential steps to success

No longer uniquely the home of shaky phone cam footage of comedy pets, YouTube has become a truly global broadcasting powerhouse. Sure, there are still grainy home videos aplenty, but these days YouTube is as much about film trailers, news channels, comedy sketches and even dedicated web series.

With one billion unique visitors every single month, it’s also an invaluable marketing tool, capable of reaching the kind of audiences that TV ads sandwiched between slabs of prime time soap can only dream of.

Of, course, if it were as simple as plastering the web with marketing videos and waiting for your inbox to fill with sales enquiries, everyone would be enjoying the fruits of their YouTube labours.

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7 Mistakes you could be making with your website

It’s estimated that almost one in every three small businesses maintain their own website, and with that comes a whole host of potential challenges to overcome.

Alongside the usual cost of building a new website, getting the right designer and managing your hosting prices, there are other factors which many small business owners do not consider when managing or monitoring their website.

In fact, there are a number of common mistakes which SMEs often make, but which are easy enough to overcome.

Here are the seven errors we most often see with websites designed for startups and small businesses.
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