4 Elements to Consider When Designing Product Packaging

Design product packaging

“You should never judge a book by its cover”, or so runs the popular advice. But there’s a reason that these words are so often-repeated; we often need to remind ourselves that first impressions aren’t everything. Whether we’re meeting a new person for the first time, or picking up an unfamiliar product, our natural drive to form a snap judgement is often irresistible.

Of course, the fact that so many of us are innate cover-judgers makes proper presentation essential – not only for book publishers, but for anyone looking to sell physical products of any sort. (more…)

Why start-ups need to balance focus and flexibility, & how to do this with an Agile Focus Strategy

finding the best market opportunity

Commercialising your innovative ideas requires constant, large leaps forward. This requires great speed, to make sure that your market isn’t filled by your competition.

Yet speed is useless if you aren’t running in the right direction, that is – if you are not pursuing a promising enough market.

If you are too blinkered, you might miss out on blockbuster opportunities. On the other hand, if you spread the net too wide, you risk running yourself into the ground, with too many commitments and too few assets.

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