“You should never judge a book by its cover”, or so runs the popular advice. But there’s a reason that these words are so often-repeated; we often need to remind ourselves that first impressions aren’t everything. Whether we’re meeting a new person for the first time, or picking up an unfamiliar product, our natural drive to form a snap judgement is often irresistible.
Of course, the fact that so many of us are innate cover-judgers makes proper presentation essential – not only for book publishers, but for anyone looking to sell physical products of any sort. (more…)