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You are here: Home » Archives for trade marks

trade marks

This guide explains exactly what a trade mark is, how you can use one to protect your business and how to go about registering a trade mark for your business;

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A limited company is by definition limited in its risk. Its legal status separates the business from its owner’s personal assets.  So for a limited company not to trade mark its company name and brand is to increase business risks that could be avoided relatively easily and cheaply.
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Before online shopping became the norm, fake goods were widespread but because you could see and feel the products before buying them you were able to ascertain their providence (or at least try to).  This is not the case anymore.  Anyone can sell on eBay or Amazon, for instance, and pass off fake goods as the real thing.

Companies selling online without a registered trade mark are therefore at a high risk of unscrupulous competitors stealing their identity to sell counterfeit products. Continue…

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