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trade marks

A limited company is by definition limited in its risk. Its legal status separates the business from its owner’s personal assets.  So for a limited company not to trade mark its company name and brand is to increase business risks that could be avoided relatively easily and cheaply.
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Before online shopping became the norm, fake goods were widespread but because you could see and feel the products before buying them you were able to ascertain their providence (or at least try to).  This is not the case anymore.  Anyone can sell on eBay or Amazon, for instance, and pass off fake goods as the real thing.

Companies selling online without a registered trade mark are therefore at a high risk of unscrupulous competitors stealing their identity to sell counterfeit products. Continue…

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Trade Marks – The Basics

October 11, 2011

A trade mark is defined as:

‘Any sign which is capable of being represented graphically which is capable of distinguishing goods or services of one undertaking from those of other undertakings. A trade mark may, in particular, consist of words (including personal names), designs, letters, numerals or the shape of goods or their packaging.’
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The UK Intellectual Property Office (IPO) has recently commenced a public consultation and review of its trade mark services and fees. These proposals follow The European Trade Mark Office (the Office for Harmonisation in the Internal Market or OHIM) recent announcement that the official fees for filing and registering a Community Trade Mark have been cut by around 40% from around €1600 to €1000.
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