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Before online shopping became the norm, fake goods were widespread but because you could see and feel the products before buying them you were able to ascertain their providence (or at least try to).  This is not the case anymore.  Anyone can sell on eBay or Amazon, for instance, and pass off fake goods as the real thing.

Companies selling online without a registered trade mark are therefore at a high risk of unscrupulous competitors stealing their identity to sell counterfeit products. Continue…

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If you are starting a new business, you shouldn’t underestimate the importance of securing trade mark protection.
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Trade Marks – The Basics

October 11, 2011

A trade mark is defined as:

‘Any sign which is capable of being represented graphically which is capable of distinguishing goods or services of one undertaking from those of other undertakings. A trade mark may, in particular, consist of words (including personal names), designs, letters, numerals or the shape of goods or their packaging.’
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