How to do Link Building the White Hat Way

Ethical link-building for SEO

Google regards links as a principal ranking signal and there is no evidence to suggest that this is set to change in the future. It therefore goes without saying that building the right links to your website will help you to rank well in search engine results pages (SERPs). (more…)

How to Make Your Small Business a BIG Hit Online

social media tools resources

For many small business owners, the term ‘digital marketing’ could very well generate a concerned or baffled look, and the temptation to turn around and hide in a darkened room.

As an established small business, or even someone setting up a new business, you might know all about offline marketing like posters and billboards, flyers and direct mail, and word-of-mouth advertising, but when it comes to promoting your business online, it’s unchartered territory.

So to help you safely navigate the online marketing landscape, conquer new marketing activities and promote your business in the digital world, here’s a small business guide to the basics of digital marketing; (more…)

5 questions you should ask a prospective SEO agency before you consider hiring them

Questions to ask about SEO

A website can be a very powerful marketing tool for start-ups and small businesses. An effective site helps smaller firms to reach out to a huge audience of potential new customers and take on bigger rivals.

However, the battle to be found online can be fierce, so if you want your small business website to be successful, you will need to look at search engine optimisation, or SEO as it’s commonly referred to.

With SEO becoming more complex and specialised, many small businesses look to outsource the work to an agency. But with so many practitioners and firms out there offering SEO services it can be tricky to find the reputable providers.

To help you sort the wheat from the chaff, here are the 5 questions you should ask an SEO agency before you think about hiring them.
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10 Top tips for small businesses starting out with social media

We’ve all heard it; “You just have to be using social media marketing.”

And the response from many business owners is; “I’m keen to try using social media to promote my small business but I’m not sure where to start.”

If this sounds like you, here are ten simple but effective tips that will help any business starting out with social media, no matter how big or small your budget.
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Tweets that get you followed and your business noticed – How to build a loyal following, 140 characters at a time

If you are not already an avid tweeter, Twitter is an online tool for creating short messages (tweets) that can be read by anyone who wants to receive them (followers).

Sometimes your followers will forward your tweet to their followers (retweet), and so on, until your original message is being read by everyone on Twitter that is at all interested in what you have to say. Although it is a social medium, it can be used for marketing purposes, as long as you are careful not to spoil all the fun. (more…)

What is the Google Panda update?

If you had any kind of online presence back in February 2011, you will probably have heard of the Google Panda update – or the ‘Farmer update’, as it was first known.
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How to avoid classic web design mistakes

With more and more small companies reaping the benefits of going online it is essential to appreciate the importance of having a well designed website, otherwise any efforts you make to drive potential clients to your web address will be in vain.
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50 web marketing tips for small business owners – Part 1

These tips were written by the Bytestart team. We’ve been optimising and publishing content sites since 1998 – with some success (and mistakes made) along the way. Hopefully these tips will help small business people increase the visibility of their websites on the Internet and save you time along the way.
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