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If you’ve been involved in running a website, you’ll know that it’s relatively “easy” to get eyeballs on your site. Throw money at it and they will come.

But, it’s getting those visitors to take action, to buy from you – that’s the hard part. So it’s no wonder that a website’s ‘Conversion Rate’ is one of the most keenly tracked metrics in online business. It measures the percentage of visitors who take a desired action, which in e-commerce means making a purchase.

Improving your conversion rate means more sales and higher profits, so finding ways to convert more of your website visitors into buyers is a key plank of ecommerce success.

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Having an online presence is crucial for any modern business so that potential customers are able to find you online. However, many small businesses are missing out on the opportunities that being online bring.

So if you’re yet launch your business online, or are thinking of starting a new business and want to make the best of your website, here are a few handy tips and tricks from Li-at Karpel Gurwicz of Wix, to help you do it successfully: Continue…

We live in a connected age where you can purchase pretty much anything you want at the touch of a button on your smartphone, tablet, laptop or computer.

With this in mind, you may find it surprising to learn that not all businesses are tapping into this, or even quite know how to.
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It’s a jungle out there in the big, bad world of ecommerce. You’re having a hard enough time bringing potential customers to your website in the first place, what with your competitors striving to undercut your prices and outrank you in Google searches. That means when people do visit your site, you want to do everything you can to encourage them to stay there – and ultimately, to convert.

Fortunately, there are a few techniques – some tried and trusted, others a little more advanced – that you can adopt to boost your conversion rate. Read on for our top five tips to transform your website into a deadly selling tool; Continue…

Ecommerce enjoyed a big year in 2015, with figures indicating that online retail sales in the UK topped £60 billion over the 12 months.

As consumers become increasingly comfortable with purchasing a wide range of products and services online, and with smartphone-based shopping expected to surge, the coming years are looking even brighter for e-tailers.

But, what does 2016 have in store for B2C ecommerce?

Following on from last year’s very popular 5 e-Commerce trend predictions for 2015 we’ve asked Ian Gordon of iWeb to take a look at the trends that will define the year ahead, and the opportunities that online retailers simply can’t afford to miss.

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For many small business owners, the term ‘digital marketing’ could very well generate a concerned or baffled look, and the temptation to turn around and hide in a darkened room.

As an established small business, or even someone setting up a new business, you might know all about offline marketing like posters and billboards, flyers and direct mail, and word-of-mouth advertising, but when it comes to promoting your business online, it’s unchartered territory.

So to help you safely navigate the online marketing landscape, conquer new marketing activities and promote your business in the digital world, here’s a small business guide to the basics of digital marketing; Continue…

Good communication is often essential for success on any project. In fact, lack of communication is probably the single most common problem affecting any website development.

But communicating your desires and goals to a designer for a new website, or with regards to any amendments to your current site, can often be a challenging task. You’re focused on what works for your business, and designers are focused on creating something that looks great in their eyes.

It’s understandable that problems can and do develop.

Follow these 9 tips however, and you’ll be well on your way to being understood by your web development company, and will hopefully be able to enjoy good communication and a pain free process!
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