Architectural visualisation uses computers with powerful rendering capabilities and intricate modelling methods to create digital models of spaces, structures and buildings.
Often abbreviated to arch viz, this creative process is a powerful lead generation and communication tool.
Architectural visualisation is widely used to present both a client’s vision and the skill of an architect in a visual language that is far more creative than a 2D sketch and even more informative than a technical blueprint.
The versatility of architectural visualisation
Architectural visualisation imagery often looks like highly-detailed professional photography, however, it actually has greater communication capabilities than still imagery, particularly when created by an experienced and highly skilled professional.
In addition to acting as powerful visual assets for marketing and sales departments, the hyper realistic imagery produced by the process of architectural visualisation also has the ability to communicate a wealth of important information, such as scale and depth, to key stakeholders and relevant teams.
Architectural visualisation has many applications. Techniques include everything from the creation of virtual reality tours that can be explored in 360 degrees to verified views, which are particularly valuable in supporting planning applications by illustrating the scope of proposed structures and how they would sit within the existing landscape.
Architectural visualisation is frequently used to provide consumers with a realistic picture of their potential new residence before construction has been completed, but it is important to note that this technology can be used to enhance communication, sales and efficiency across a range of different industries and sectors.
So, let’s take a closer look at a few of the primary ways in which architectural visualisation could be used to help your business.
Driving leads and developing a strong online presence
The beauty of photorealistic architectural renderings is that they can be enjoyed and understood by a wide variety of different audiences.
Architectural renderings make valuable additions to online portfolios and are highly engaging and shareable across a range of social media platforms.
Architectural visualisation can aid contract acquisition
The business landscape across all industries is highly competitive and contracts can be won and lost based upon a single presentation.
Whether you are looking for approval to push ahead with a concept or want to win clients with your innovative pitches, ideas are no longer enough to guarantee that you will stand out. You must also develop ways to present them in creative, memorable and convincing ways.
Professional CGI imagery can be used to demonstrate that you understand the needs of your potential clients and possess both the technical and creative capabilities to execute their vision to the highest standards.
Enhancing the collaborative process with architectural visualisation
In working collaboratively, ensuring that everyone is on the same page is vital. In all fields, but particularly those which are highly technical and rely upon accuracy, you need to know that no details have been overlooked.
Architectural visualisation allows clients and architects to work closely together and streamline the feedback cycle by removing the need to send an endless set of emails back and forth.
The powerful technology now available means that alterations can be made easily and efficiently, reducing the time projects will take to enter the construction phase and ensuring that clients are fully satisfied with the outcome of their vision.
Architectural visualisation can increase sales of imagined spaces
Humans are highly visual beings by nature, which means that we make purchases based upon both our emotions and our eyes. Imagery is the most effective marketing tool that developers have in their toolkit to secure investment and unit pre-sales.
In addition to helping to establish expectations, photorealistic architectural visualisation can present key features, including fixtures and furniture, in ways that will create a narrative that potential buyers can connect with.
The addition of proof-of-life elements, such as cars or human figures, makes it easier for the viewer to get a sense of the scale of a unit and to envisage themselves working, living or moving through the spaces that do not yet have a completed physical presence.
Architectural visualisation can reduce the financial impact of errors
Files and sketches can easily contain, and even sometimes conceal, mistakes that only surface when the construction phase of a project has commenced. Even small errors can prove to be highly costly as there will likely be both remodelling and corrective phases to work through.
Architectural visualisation can flag up potential issues and design flaws early in the process. The integration of specifications, data and photography from key teams will further help architects to make more informed and accurate design decisions, which will benefit the project visually, functionally and financially.
Investing in architectural visualisation has a wealth of benefits for a variety of projects, each of which is sure to benefit from the creative and technical capabilities of experts dedicated to bringing imagined spaces to life before a single brick has been laid.
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