7 Ways Small Businesses Can Avoid Losing Business Over the Christmas Period

How not to miss out on business over festive period
Some businesses will work on Christmas Eve but then close down until Thursday, 2nd January. It may feel as if everyone is off work and every office is closed (especially with many schools closed until the 6th or 7th of January as well) – but that’s not entirely accurate.

As a small business owner you don’t want to lose out on business over the Christmas period, so here are a few tips to help you get a festive break, without disappointing customers;

1. Consider your customers

Are your customers likely to need you over the festive period? When you think back to last year, did any of your customers comment about you not working?

If they did, consider whether you need to have at least a skeleton staff working. Remember that many businesses will use the quiet time for planning for 2020.

2. Tell your customers

If you want to close down completely, make sure you tell your customers beforehand. Managing their expectations is key so that you don’t have unhappy customers that start looking for alternative providers.

3. Can you be on call?

You may not to have your team in the office, but can they be on call and then simply respond if needed? You will have to pay them something on the days they are on call, so that they are available for work.

We all want to chill out over the festive period and that may include a glass, or two, of something “festive”, but your staff cannot work if they’ve had one too many, so it’s only fair to compensate them if you’re asking them to be near their laptop or able to drive to a customer.

However, having one or two staff on call each day is far more cost effective than asking everyone to be in the office – or losing customers by not providing them with the support they need.

4. List your opening hours online

If you are going to close for the festive period, make sure your customers can clearly find out when you are next open for business. If they have been happy with your services in the past, they may be able to wait until you are next open.

5. Divert your calls

Whether you have a hosted VoIP solution or in-house PBX phone system, you will be able to divert your calls.

This may be to:

  • An answer machine that is checked regularly
  • An answer service such as Answer or Moneypenny, which will act as you and then pass on messages via email and/or text. Answering services of this kind often will have a PAYG arrangement so they can be used just for the holiday period
  • Divert to someone’s mobile. If you have someone on call, they are the ideal person to divert the call to. Most VoIP solutions allow you to log in and change that number so that the same person isn’t on call throughout the festive period.

6. Check your email

Even at Christmas our phones aren’t likely to be far from our sides, so a quick check will show whether you’ve got any emails from customers.

Hopefully they will say in the email when they need a response. Be sensible about managing their expectations, as you may get a demanding customer expecting a response on Boxing Day!

7. Be cyber-safe

Switch off all user PCs that will not be needed over the festive period. If they aren’t in use – power them down.

This will help mitigate the effects of an unexpected data breach or virus attack; a lot of damage can be done over a week and if no one is around you might not be aware of the problem until you unlock the office on your first day back.

Of course, there are businesses that work throughout the festive period. Sainsburys and Tesco even have stores open on Christmas Day and the queues outside DFS and Next on Boxing Day are legendary if not to say infamous.

But if your small business isn’t always open over the festive period, you still don’t want to lose business from (or to) those who are working.

About the author

This guide has been written exclusively for ByteStart by Warren Pryer of independent telecoms brokerage Equinox. Equinox works with companies to help them choose the right telecoms packages for their needs and thereby reduce their costs. Equinox is particularly knowledgeable on the integration of IT and telecoms in business.

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