How to write a business plan for you, not the bank
When you decide it’s time to get your business started, you’ll find the first piece of advice given by most experts is to “get a business plan written”. And they’re right; that is the first…
How to make a cash flow forecast for a startup
How can I forecast my cash flow when the business doesn’t even exist yet? That’s a question most new startups wrestle with as they are planning their new business. It may seem to some to…
The 60 minute marketing plan for small and start-up businesses
Marketing your business should be fun and simple. Surely there can be no better way to spend a day than working on something which is going to help you achieve your objectives more quickly?
A guide to small business continuity – planning ahead to survive a crisis
Life can be great when you’re running your business as a one man band. You get to escape the shackles of employment including a boss telling you what you do and when. Of course there…
Market research – what do you need to find out about your customers?
Market research is often assumed or anecdotal. A few good words here and there, enthusiastic leads, handshakes and happily resolved issues from existing customers can lead to the pleasant feeling that you know your market.…
Short term planning – how to balance your time and detail when planning
In a previous article, I described the differences between short term and long term planning. A challenge to both types of planning is how much detail to go into. I’ve seen accountants trying to create…