When you decide it’s time to get your business started, you’ll find the first piece of advice given by most experts is to “get a business plan written”.
And they’re right; that is the first step to turn your business dream into a reality. But many people find it the hardest step to make.
No wonder. When you look at most business plan advice handed out by these experts, they tell you to pull together all sorts of information that might seem kind of irrelevant to you.
A business plan is just a fantasy business document
For example you might be asked to explain the revenue model, the management structure and your five year strategy.
You might also be encouraged to put together predictions of how much you will sell over the next three years. It’s called “forecasting” and essentially it’s asking you to try to predict the future!
If you haven’t started a business yet, how on earth could you know all of this detail? Of course you couldn’t. What you’re putting together there is not really a business plan. It’s a fantasy business document. And it’s not really there to help you.
The 4 things you really need in a business plan for you
A traditional business plan isn’t for you. It’s for the banks or any other investors that you are hoping will sink money into your new venture. A business plan is a way to demonstrate that you know what you are doing and that investors will get a return on their investment.
However lost of people who start their own business don’t need funding. If that’s you, then you still need a business plan – but you need a business plan for you and not for the bank.
There are essentially only four things you need in your business plan:
1. What do you want to achieve?
This is about setting a realistic goal for your new business. It’s vital to have something to aim for, and a way of measuring when you have achieved it.
The easiest goal in a new business is a financial one, such as “I will turn over £50,000 in my first year trading”. You may not be financially motivated, but money is the best measure of how well your business is doing. You should pick the items that best motivate you.
Often a spread of targets work best and will ensure you are working on all the most important elements to successfully establish your new business. For example you may aim to do these things within the first 12 months:
- Achieve a turnover of £50,000
- Make £20,000 profit
- Have 10 regular clients
- Attend 25 networking events
- Send 10,000 leaflets
2. How will you run your business?
Once you know what you want to achieve, you need to plan how you will do it. Even if you will be working on your own it’s important to consider what systems you will need in advance. The clearer your thinking can be about this, the faster you will be able to move.
Consider what the realistic day to day demands of the business will be and plan the solution. At all times be realistic – you might dream that you’ll be able to meet with 10 clients a day, every day… but in reality it is highly unlikely you will have the energy to achieve that every day.
Remember that your business plan is not to impress other people; it is a realistic document to help you achieve your business goals faster.
3. How will you manage your money?
Here’s the point where you should do a sales forecast, but not to impress an investor. You simply need to know if it is possible for your business to achieve its goals with the sales you realistically could make.
If your forecasting reveals that you need to sell 10,000 items to hit your profit goal – and it’s impossible for you to handle that many items acting on your own – then you know you have a problem on the way.
Forecasting is a great way to take a reality check. You should also look at cash flow. How much money will you need to take out of the business to live on in the next 6 to 12 months. Does that match up to when you are likely to be paid by customers and have to pay suppliers’ bills?
If you’ve never produced a cash flow forecast before, our guide on Why you need a cash flow forecast and how to produce one for your small business explains it all.
In general you can make three assumptions about money:
- Everything will cost more than you think
- You will sell less than you think
- Customers will pay more slowly than you think
If you take these factors into account (always anticipate the worst) and you are still confident you can make a good profit, then you probably have a viable business.
Having a good accounting system will really help you to manage your finances. With so many options to choose from, make sure you read ByteStart’s Guide to choosing the best online accounting software for your business to help you find the right one for you.
4. How will you grow your business?
It’s vital to keep your business healthy. And that means seeing a route to grow it. You might not be able to answer exactly how you will do this at first, but if you have a vague idea of how you will grow, then you should write it down.
For example, you might see that a series of joint ventures will allow you to scale up quickly. It may not be clear who those joint ventures will be with yet, but if you know they must happen at some point you will find yourself constantly being on the lookout for potential partners.
To get some more tips and ideas on how to grow your business, read;
- How you can build your business in 90 minutes a day
- Barriers to growth – how to identify them and how to overcome them
- How to turn your customers into your best sales force
Once you have answered these four questions, that’s it – you have an effective business plan that you can actually use to create a viable business.
Make sure you write the answers down somewhere. In your head it’s a dream… on a computer screen it’s a real plan you can keep coming back to.
Make sure you schedule an hour in your diary at least every three months to review your plan. Things change quickly in the first few years of your business and you need to change your plan to suit.
More business plan tips and advice
You will find lots more help on writing a business plan, and perfecting your pitch in these other ByteStart guides;
- How to Make a Cashflow Forecast as a Start-Up
- Top 10 Business Planning Tips for Start-Ups
- Perfecting Your Pitch: 10 Principles for Entrepreneurs
- Why Financial Forecasting is Important for Start-Ups, and How to Do It Painlessly
More on starting a business
ByteStart is packed with help and tips on all aspects of starting and funding your business. Check out some of our most popular guides;
- 10 Advantages running your business as a limited company has over being a sole trader
- How to set up a limited company
- Which types of insurance must your business have?
Funding your business
- How to get investors to back your crowdfunding campaign
- How to maximise your chances of securing a small business loan
- What to do when the bank says “NO”
- Invoice Finance – What is it and how can it help my business?
- The way to get paid – 12-Step Action Plan to stop customers from paying you late
- Revolving Credit Facility – The Short-Term Funding Solution Every Small Business Owner Should Know About