• 5 ways data analytics can help you generate more leads

    Lead generation is absolutely crucial to identifying potential customers that are interested in your business’s products and services. With online leads coming from various sources such as search engines, email marketing, banner advertising and social…

  • Become a better negotiator – 5 steps to asking powerful questions

    Negotiations are something all of us need to do every day. Whether it is securing a sale, negotiating a discount with a supplier or simply making arrangements with friends and family (children make particularly good…

  • The 7 key elements of an effective direct mail campaign

    In a world dominated by ever-updating newsfeeds and 140 character exchanges, it seems that the traditional practice of direct mail has no place in modern communication, particularly as businesses look to utilise cheaper, faster ways…

  • enterprise

    Get people queuing up to do business with you via ‘Campaign Driven Enterprise’

    There are restaurants that have people queuing up to dine, products that you have to pre-order months before they are released, tickets that sell out within hours and shares that shoot up in value right…

  • copywriting small business

    7 clever copywriting secrets for business owners

    If there’s one marketing skill you should focus on developing above all others it is copywriting. The ability to passionately sell a product or service in the written word is something that will never go…

  • small business holiday pay

    A small business owner’s guide to calculating holiday pay

    When you employ staff you must give them a certain amount of annual leave, and pay them during this time. If your employees work a set amount of hours, and received a fixed salary, calculating…

  • A small business guide to annual leave entitlement for employees

    As an employer, you are required by law to give your employees a certain number of days holiday during the year. The amount of annual leave employees are entitled to depends on several factors.

  • The power of referrals – how tradesmen can win new customers online

    Traditionally, tradesmen have thrived on word-of-mouth recommendations, but in today’s marketplace online referrals can have a big influence on whether a customer decides to employ your services.

  • How to find the perfect business premises

    Of all the things you need to deal with when you start your business, two areas are particularly scary and will give you most hassle: recruitment and finding premises. Get either of these wrong and…