Run a Business
There are many aspects to running a successful small business. Here, we look at some of the key areas – including technology, sales, staffing, and working as a freelancer.
Key Guides
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Employment status – why do I need to know the difference?
It would be fair to say that employment status has been a contentious issue in recent times as business owners and staff in various sectors dispute the true nature of their respective working arrangements. As…
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6 reasons why local PR can be good for business
Getting coverage in your local press may not have the kudos of being featured in national newspapers but it often delivers a better return on investment, especially to locally-based businesses. For small businesses, local newspapers…
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Incentivising and rewarding staff with an EMI share option scheme
For many companies, staff retention is a key issue. Giving employees a slice of the business can foster a sense of ownership and can be a key element in retaining and rewarding them.
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5 cybersecurity quick-wins for start-ups
You don’t need to be a multi-national enterprise to be an enticing target for cyber criminals. Half of small business owners experience at least one type of cyber-attack over a one-year period, research from Nationwide’s…
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Respecting equality and diversity in leadership
In years gone by, equality and diversity haven’t always been at the forefront of business owners’ minds. However, in recent years more and more business leaders are recognising that respecting equality and diversity make good…
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How to use Google Analytics to boost your online performance
There are a million things to think about when you start a small business. Your website alone is a field of rabbit holes – content, structure, design, SEO, social media integration – down any one…