How to use stories to become a better negotiator
My new book, The Book of Real-World Negotiations: Successful Strategies from Government, Business and Daily Life not only focuses on real world negotiation examples, but a subplot that clearly comes through in the book is…
What is your Unique Selling Point (USP)?
Whether you’re an established small business or a start-up about to launch your enterprise in a competitive market, one of the key ingredients you need to succeed is a unique selling point. Some would go…
6 reasons why local PR can be good for business
Getting coverage in your local press may not have the kudos of being featured in national newspapers but it often delivers a better return on investment, especially to locally-based businesses. For small businesses, local newspapers…
How to use Google Analytics to boost your online performance
There are a million things to think about when you start a small business. Your website alone is a field of rabbit holes – content, structure, design, SEO, social media integration – down any one…
Guide to effectively using promotional materials for start-ups
Making the leap into starting your own business takes a lot of bottle and brings a lot of new challenges. Those early days, as you work to drum up business and generate new customers, will…
How to sell to the big retailers – advice for small businesses
If your new business makes a product that you want to sell to the general public, then one of the most important factors in your future success will be great distribution.