Sales & Marketing
How to get your business noticed – everything from creating a compelling brand, to dealing with sales, marketing, PR, and selling products and services online.
Key Guides
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How to use stories to become a better negotiator
My new book, The Book of Real-World Negotiations: Successful Strategies from Government, Business and Daily Life not only focuses on real world negotiation examples, but a subplot that clearly comes through in the book is…
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What is your Unique Selling Point (USP)?
Whether you’re an established small business or a start-up about to launch your enterprise in a competitive market, one of the key ingredients you need to succeed is a unique selling point. Some would go…
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The dos and don’ts of filming in public spaces
More and more small businesses coming round to the power of using video to establish their brand presence and promote their products or services. With the technology to make professional looking brand film, becoming increasingly…
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6 reasons why local PR can be good for business
Getting coverage in your local press may not have the kudos of being featured in national newspapers but it often delivers a better return on investment, especially to locally-based businesses. For small businesses, local newspapers…
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How to use Google Analytics to boost your online performance
There are a million things to think about when you start a small business. Your website alone is a field of rabbit holes – content, structure, design, SEO, social media integration – down any one…
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Guide to effectively using promotional materials for start-ups
Making the leap into starting your own business takes a lot of bottle and brings a lot of new challenges. Those early days, as you work to drum up business and generate new customers, will…