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  • using stories when negotiating

    How to use stories to become a better negotiator

    My new book, The Book of Real-World Negotiations: Successful Strategies from Government, Business and Daily Life not only focuses on real world negotiation examples, but a subplot that clearly comes through in the book is…

  • Unique Selling Point

    What is your Unique Selling Point (USP)?

    Whether you’re an established small business or a start-up about to launch your enterprise in a competitive market, one of the key ingredients you need to succeed is a unique selling point. Some would go…

  • how to get free publicity in local newspapers and media outlets

    6 reasons why local PR can be good for business

    Getting coverage in your local press may not have the kudos of being featured in national newspapers but it often delivers a better return on investment, especially to locally-based businesses. For small businesses, local newspapers…

  • How to use Google Analytics to boost your online performance

    There are a million things to think about when you start a small business. Your website alone is a field of rabbit holes – content, structure, design, SEO, social media integration – down any one…

  • Guide to effectively using promotional materials for start-ups

    Making the leap into starting your own business takes a lot of bottle and brings a lot of new challenges. Those early days, as you work to drum up business and generate new customers, will…

  • How to sell to the big retailers – advice for small businesses

    If your new business makes a product that you want to sell to the general public, then one of the most important factors in your future success will be great distribution.