Sales & Marketing
How to get your business noticed – everything from creating a compelling brand, to dealing with sales, marketing, PR, and selling products and services online.
Key Guides
-
Fulfilling Your Obligations to Customers when Selling Online
We are all fully aware what the last year has represented. Living through the unprecedented circumstances of 2020 has meant that we have had to adapt. Luckily, because of the nature of who we are,…
-
How to write an eye-catching press release
At Bytestart, we receive hundreds of press releases every week. Although around 40% are usually relevant to UK small businesses, out of these we probably only end up using 4 or 5 a week in…
-
How to use stories to become a better negotiator
My new book, The Book of Real-World Negotiations: Successful Strategies from Government, Business and Daily Life not only focuses on real world negotiation examples, but a subplot that clearly comes through in the book is…
-
What is your Unique Selling Point (USP)?
Whether you’re an established small business or a start-up about to launch your enterprise in a competitive market, one of the key ingredients you need to succeed is a unique selling point. Some would go…
-
7 types of sales enablement content you should be creating
Content is at the heart of every modern marketer’s toolkit. But aligning this material with sales departments is a common problem many organisations face. Your marketing team might be well-armed with blog posts, case studies…
-
Guide to business signage best practice
If your business has a physical presence of any kind, or you exhibit or attend branded events, it’s imperative to invest in quality business signage that stands out from the crowd. The right signage and…