• using stories when negotiating

    How to use stories to become a better negotiator

    My new book, The Book of Real-World Negotiations: Successful Strategies from Government, Business and Daily Life not only focuses on real world negotiation examples, but a subplot that clearly comes through in the book is…

  • Unique Selling Point

    What is your Unique Selling Point (USP)?

    Whether you’re an established small business or a start-up about to launch your enterprise in a competitive market, one of the key ingredients you need to succeed is a unique selling point. Some would go…

  • grab audience attention with prop

    9 ways you can use props to make your presentations more impactful and memorable

    How much of what you say is actually remembered? As a business owner, communicating your vision and expectations is vital if your business is to succeed, so strong and effective communication skills are a pre-requisite…

  • Advice on filming in public spaces

    The dos and don’ts of filming in public spaces

    More and more small businesses coming round to the power of using video to establish their brand presence and promote their products or services. With the technology to make professional looking brand film, becoming increasingly…

  • reputation management

    6 ways to protect your business brand and reputation in a social world

    It’s fair to say that the digital landscape has given us all a platform to air every thought that warrants sharing, and also many that don’t! Unfortunately for businesses, customers will often bypass customer services…

  • how to get free publicity in local newspapers and media outlets

    6 reasons why local PR can be good for business

    Getting coverage in your local press may not have the kudos of being featured in national newspapers but it often delivers a better return on investment, especially to locally-based businesses. For small businesses, local newspapers…

  • Guide to effectively using promotional materials for start-ups

    Making the leap into starting your own business takes a lot of bottle and brings a lot of new challenges. Those early days, as you work to drum up business and generate new customers, will…

  • How to write a good creative brief

    When you’re hiring a creative freelancer or agency, you need to remember that they’re coming from outside of your organisation, and might not know your brand guidelines, tone of voice, and so on.

  • How to cold-call successfully

    It’s an occasional necessity of business that you’ll need to call somebody without them expecting it, which is the very definition of cold-calling.