• 5 ways data analytics can help you generate more leads

    Lead generation is absolutely crucial to identifying potential customers that are interested in your business’s products and services. With online leads coming from various sources such as search engines, email marketing, banner advertising and social…

  • Become a better negotiator – 5 steps to asking powerful questions

    Negotiations are something all of us need to do every day. Whether it is securing a sale, negotiating a discount with a supplier or simply making arrangements with friends and family (children make particularly good…

  • The 7 key elements of an effective direct mail campaign

    In a world dominated by ever-updating newsfeeds and 140 character exchanges, it seems that the traditional practice of direct mail has no place in modern communication, particularly as businesses look to utilise cheaper, faster ways…

  • The power of referrals – how tradesmen can win new customers online

    Traditionally, tradesmen have thrived on word-of-mouth recommendations, but in today’s marketplace online referrals can have a big influence on whether a customer decides to employ your services.

  • How to build a strong, powerful, strategic network

    When you start a business, everyone says networking is important; so you network. But are you getting more out of your networking than passable plonk and the occasional first-class canapé? Have your efforts delivered a…

  • 10 costly mistakes you can’t afford to make when negotiating fees

    The ability to negotiate the highest possible fees without risking a client relationship or an instruction has become increasingly important to individual professionals and professional service firms in recent years.