How to write a good creative brief
When you’re hiring a creative freelancer or agency, you need to remember that they’re coming from outside of your organisation, and might not know your brand guidelines, tone of voice, and so on.
How to cold-call successfully
It’s an occasional necessity of business that you’ll need to call somebody without them expecting it, which is the very definition of cold-calling.
How to sell to the big retailers – advice for small businesses
If your new business makes a product that you want to sell to the general public, then one of the most important factors in your future success will be great distribution.
Sales promotions – alternatives to price cutting
Increasingly, companies of all sizes, and especially brands and those with a defined image, are aware that price cutting can have disastrous long-term effects on both the general public’s perception of the brand and on…
Building your influencing skills and mastering the art of persuasion
As a business owner, you are often the face of the business at every turn. Whether you’re dealing with customers, suppliers, partners or staff, what you do matters and sets the tone for your whole…
The seven steps of selling – understand the sales process and close more deals
If you can develop a better understanding of the selling process, you’re more likely to make those all-important sales. And by knowing more about the seven specific steps you need to take before you can…