The 3 big mistakes that stop your press release from being published
When you’re starting or running your own small business, you have an endless list of jobs to do. One of the most crucial is generating interest in your business and creating awareness of your products…
Lessons in steering your business to export success – The Brompton Bicycle
The Brompton Bicycle is a great example of how a simple idea can be transformed into a global business. Today, the company behind the bike is a well-known British business success story, but it wasn’t always the case.
Top PR and marketing tips for small businesses
Marketing and PR can be difficult propositions for small businesses, where funds are often tight and need to be stretched as much as possible. However, by following a basic process, you can maximise the effectiveness…
What is a brand identity?
Before fully explaining what a brand identity is and what really makes brands work , let’s look at the definition of a brand used by the American Marketing Association: