• Why 95% of your website visitors don’t buy, and how you can fix it

    If you’ve been involved in running a website, you’ll know that it’s relatively “easy” to get eyeballs on your site. Throw money at it and they will come. But, it’s getting those visitors to take…

  • 21 killer ideas to get free publicity for your small business

    Free publicity is a great way to spread the word about your business. If you can get your business featured regularly in the newspapers, magazines and websites your target audience reads, it brings your business…

  • email marketing

    How to plan and implement a successful email marketing campaign

    For a small business, email marketing offers an inexpensive but effective and efficient way to engage with your customers, and attract new ones – so long as the right planning has been put in place…

  • 5 ways data analytics can help you generate more leads

    Lead generation is absolutely crucial to identifying potential customers that are interested in your business’s products and services. With online leads coming from various sources such as search engines, email marketing, banner advertising and social…

  • Become a better negotiator – 5 steps to asking powerful questions

    Negotiations are something all of us need to do every day. Whether it is securing a sale, negotiating a discount with a supplier or simply making arrangements with friends and family (children make particularly good…

  • The 7 key elements of an effective direct mail campaign

    In a world dominated by ever-updating newsfeeds and 140 character exchanges, it seems that the traditional practice of direct mail has no place in modern communication, particularly as businesses look to utilise cheaper, faster ways…