• 7 clever copywriting secrets for business owners

    If there’s one marketing skill you should focus on developing above all others it is copywriting. Here we explain why.

  • The 5 unbreakable rules of free publicity

    Good publicity can help to propel your small business to another level. Sadly many small businesses don’t make any effort to get any press coverage because they think it’s impossibly difficult to do so. However,…

  • 10 tips for small businesses starting out with social media

    We’ve all heard it; “You just have to be using social media marketing.” And the response from many business owners is; “I’m keen to try using social media to promote my small business but I’m…

  • 5 killer phrases that all negotiators should know

    Negotiations can often be a mysterious process. Maybe the conversation has reached a sticky point, no one is budging and tempers are beginning to rise. Then one person says something and the whole situation transforms.…

  • The power of referrals – how tradesmen can win new customers online

    Traditionally, tradesmen have thrived on word-of-mouth recommendations, but in today’s marketplace online referrals can have a big influence on whether a customer decides to employ your services.

  • 5 common branding mistakes to avoid making with your small business

    Every business – even yours – has a brand. One common misconception is that your brand is your logo. Your logo is a single visual representation of your brand, but it is not your brand.