Boiler Room Basics: The 7 must-do’s every service business needs to get right
For every service business, ensuring your customers have a great experience is paramount. Whether you’re a small start-up cafe or a global hotel chain, customer satisfaction needs to be a top priority if you are…
10 costly mistakes you can’t afford to make when negotiating fees
The ability to negotiate the highest possible fees without risking a client relationship or an instruction has become increasingly important to individual professionals and professional service firms in recent years.
7 offline ways to publicise your business website
Most people think that to effectively promote their new business website, they need to do all the marketing work online. In fact, that’s only half the story. Yes, driving traffic online is easier, as people…
The 3 big mistakes that stop your press release from being published
When you’re starting or running your own small business, you have an endless list of jobs to do. One of the most crucial is generating interest in your business and creating awareness of your products…
Lessons in steering your business to export success – The Brompton Bicycle
The Brompton Bicycle is a great example of how a simple idea can be transformed into a global business. Today, the company behind the bike is a well-known British business success story, but it wasn’t always the case.
Top PR and marketing tips for small businesses
Marketing and PR can be difficult propositions for small businesses, where funds are often tight and need to be stretched as much as possible. However, by following a basic process, you can maximise the effectiveness…