Run a Business

How to Empower Your Staff Through Feedback

empower staff with feedback

Feedback is critical in every arena of life. For good or ill, it can permanently alter our self-perception, businesses and relationships.

Failing to take on board good feedback can lose companies customers, investors and revenue, whilst a preoccupation with negative feedback can do just as much damage. (more…)

13 Questions You Must Ask to Get the Best Business Telecoms Deal & Why Never Buy on Price Alone

business phones mobiles broadband voip

Everyone wants to get the best deal on their telecoms – but buying just on price, is unlikely to give you a great return. Not all telecoms solutions are the same; so, it’s important you ask the right questions to ensure you get the best deal.

We asked, telecoms specialist, Dave Millett to reveal the key questions to ask when getting broadband, lines, mobiles and VOIP solutions for your business. (more…)

How Storytelling Can Help You Build Your Business?

how to craft and tell a good story

“Let me tell you a story.” These are six very powerful words. Six powerful words which immediately invoke curiosity and anticipation. Six powerful words from which multi-billion-dollar industries have been built.

Beyond film, TV and books, storytelling has become an intentional tool in many of the most successful organisations. How can you use it in your business? (more…)

How to Attract Customers from Heaven, Not Clients from Hell

attract customers from heaven

You’ve done your market research, you’ve got a solid business plan, you’ve registered your company and pulled together funding, suppliers and everything else you need to start your new business. You’re ready to trade – you just need some customers.

However, not all customers are created equal; some are a delight to deal with, while others seem to have crept from the depths just to torment you. (more…)

A Guide to Business Signage Best Practice

business signage advice

If your business has a physical presence of any kind, or you exhibit or attend branded events, it’s imperative to invest in quality business signage that stands out from the crowd.

The right signage and logo design will help build brand recognition, both offline and online, and ultimately increase footfall and conversions. (more…)

Getting Started with Google AdWords – A Step-by-Step Guide

A lot of small businesses start using Google AdWords in the hope that it will help them increase sales with small investment. This isn’t true.

Yes, AdWords can help you increase sales but only with the right investment. To get the return on investment you’re hoping for, you will need to set up your account properly and invest the right amount of money. (more…)

How to Manage Staff Holidays

managing employee annual leave

All workers are entitled to receive a minimum of 5.6 weeks’ paid annual leave. Whilst this is a benefit for staff, employers can find themselves struggling to manage staff holidays around their business needs.

To help make sure your business runs smoothly, here is an overview of how to successfully manage staff holidays. (more…)

A Practical Guide to IT, Telecoms & Connectivity for Small Businesses

Guide to IT Tech Telecoms Broadband for new small business

Virtually every business now relies on technology to trade successfully so need to invest in the right technology. For large businesses, this is rarely an issue, but for early stage and small businesses, these can be big decisions and the wrong ones can cause real problems. This guide aims to help you make the right decisions when it comes to IT and telecoms. (more…)

7 Common Direct Mail Mistakes to Avoid

Direct mail mistakes to avoid

Even in an age of digital marketing, the use of direct mail as a way of attracting and converting new customers as well as touching base with previous clients remains a tried and tested technique. However, if you make any of these common direct mail mistakes, you will almost certainly be wasting time, paper, ink and postage. (more…)

Why Real Leaders Don’t Need a Corner Office

real leaders don't need corner office

For some people, power (and therefore impact) sits in symbols of power such as a corner office, a nice company car or an executive assistant.

Symbols can, at times, play an impactful role but real and lasting impact is so much bigger than that. It’s how you conduct yourself, your actions and behaviours, that will speak the loudest. And if you do that effectively, you definitely don’t need to have the biggest office to have an impact. (more…)

How 5G Will Benefit Businesses

benefits of 5G for businesses

5G is the word on everyone’s lips at the moment, with the UK recently taking strides to develop its network infrastructure. The technology is expected to be rolled out properly by 2020 and hit over one billion connections by 2025.

The fifth generation of mobile networks promises even faster download speeds, less lag and a more stable connection than existing 3 and 4G. But what does this mean for businesses, and how can they prepare for its arrival to get first-mover advantage? (more…)

How to Hook Your Audience in Seconds

How to capture attention quickly when speaking, pitching or networking

Whether you are pitching for new business, updating a client on their project or doing some face-to-face business networking, you need to act fast.

As Lyn Roseaman of Toastmasters International explains, you have less than 10 seconds to grab your audience’s attention, and show them you’re going to talk about something they’ll value or that you are someone they’ll want to work with. (more…)

How AI Within Telecoms Can Help Your Business

How AI can improve business telecommunications

Can Artificial Intelligence (AI) play a part in improving your business telecoms? Will it impact landline, VoIP, Mobile or fibre/copper broadband services? Mike Ianiri, of Equinox looks at where developments in AI can benefit business telecoms. (more…)

4 Ways to Show Your Authority as a Business

how to be seen as an authority

Is your company an authority in its chosen market? If it’s not — it should be.

Being seen as an authority in your line of work is a key part of attracting customers, so here are 4 ways you can build your authority and get yourself ahead of the competition. (more…)

5 Networking Hacks to Become a Better Networker

SHortcuts and tips to be better at business networking

Networking is a skill you can acquire just like any other. Sure, while you’re learning you might make some mistakes but the reality is, mistakes are lessons to learn from.

To help you quickly master the skills you’ll need, here are 5 networking hacks. (more…)

Dealing With Addiction In The Workplace

employee suffering with substance addiction

If an employee is suffering with substance addiction, this can cause real problems for a small business so needs to be dealt with promptly. However, as with all issues relating to employment law, business owners must tackle the problem very carefully, so we asked employment lawyer, Sarah Chilton to explain how employers should navigate the issue. (more…)

Balancing the Positives & Negatives of Stress at Work

how to spot signs of stress in employees

Stress is an inevitable part of everyday life and our bodies are hard-wired to respond to it. However, it’s clear stress is taking a negative toll on businesses across the country.

Poor mental health costs employers between £1,205 and £1,560 per employee every year. This cost is for all employees, not just those who are ill, so we asked Brendan Street of Nuffield Health to show how employers can cut the cost of stress. (more…)

‘Consumers’ are Becoming Obsolete, So How Should Businesses React?

post consumerism and what businesses can do

My most radical prediction is that in a matter of years, the word ‘consumer’ will have lost all relevance. Look at the signs, and it’s clear that consumerism is already fading.

In its place, we’re seeing more reciprocal relationships between brands and their customers, relationships based on genuine engagement, and not merely a quick transaction. I call the people building this movement ‘post-consumers’. (more…)

What To Do if Someone Bad-Mouths Your Business

what to do if competitor makes defamatory comments or reviews

Starting a new business is never easy especially in this day and age, when you may well be competing with hundreds of others offering the same service or selling similar/identical items.

If someone bad-mouths your business, you can lose sales immediately and suffer long-term damage to your reputation. So what can you do, if this happens to your business? We asked, Amanda Hamilton, CEO of NALP, to explain. (more…)

Is Hugging at Work Considered Sexual Harassment?

is cuddling at work sexual harrassment

When fashion chain, Ted Baker, hit the news last year among stories of ‘forced hugging’, it’s likely that many businesses across the country began to look at how practices in their own organisation’s culture may be received by its staff.

And the key question many business owners will be asking is, can hugging at work constitute sexual harassment? (more…)

How to Create Brochures that are Brilliant for Business

how to design a great brochure

Many businesses now allocate much of their marketing budget to raising their online profile. However, this does mean that some of the more traditional methods of marketing risk being side-lined.

The printed brochure is one of those valuable sales tools that can sometimes be overlooked. Yet one of the reasons that brochures have been such an integral part of marketing for so long is that they do work – as long as you get them right. (more…)

A Guide to Website Domains for Start-Ups

website domain options .co.uk .com

Your domain says a lot about you and your company. It’s your address on the internet, the place people go to find you, and a name intrinsically associated with your brand.

But is one domain name enough, and what options do small businesses have when it comes to deciding on a domain strategy? (more…)

Business Telecoms Changes – What Business Owners Need to Know

Telecoms changes - 5G

Changes in telecoms, that are already in motion, will be developing at an even faster rate over coming months. To help you understand what’s happening, we asked Mike Ianiri of independent telecoms brokerage, Equinox to explain what business owners need to know about the telecoms changes heading our way. (more…)