Run a Business

How to Produce a Targeted Covid-19 Comms Plan for Your Business

communications plan - coronavirus

To think we started 2020 relieved that we had made our businesses GDPR-compliant and believing the biggest challenge for the year ahead was Brexit. Then there was talk of a deadly virus in China and, within a few short months, it became apparent that we were in the grip of a global pandemic. (more…)

4 Success Tips for Leading a Creative Team

tips on leading creative team

A manager’s main role is to ensure that everyone else in their team is capable of doing their job to the best of their ability. Whether that be giving them the tools and equipment they need or cultivating the work environment that will allow creatives to thrive. (more…)

Property Developers: How to Avoid Delays & Boost Sales

property developer handshake house sale

As COVID-19 continues to wreak havoc on the economy and forces the UK into a second lockdown, the housing market is booming. However, while demand and house sales are high, it is taking longer for transactions to complete because of the backlog from the first lockdown, limited availability of surveyors and increasingly stringent lending criteria for borrowers. (more…)

How to Make the Most of Lockdown 2.0 With Digital Marketing

digital marketing tips for business in lockdown

The second lockdown is causing uncertainty and worry for many business owners. However, lockdown 2.0, as it’s known by many, is the perfect time to ensure that your digital marketing campaigns are performing well, to help you gain the results you need to get through these troubled times. So, how do you make the most out of lockdown 2.0 with digital marketing? (more…)

How Business Owners Can Successfully Navigate Uncertain Times with an Effective Employee Engagement Strategy

employee engagement strategy working from home

From full national lockdown and the gradual easing of constraints, to a three-tiered regional system of restrictions and then back into another national lockdown. It’s been a long and arduous time for everyone since Covid-19 first reached our shores earlier this year, and even more so for the many hardworking business owners up and down the country trying to keep disconnected workforces operating smoothly. (more…)

How to Support Home Workers in the COVID Era

support staff working remotely

With COVID cases again on the rise and the world bracing itself for months more of strict social distancing measures, for many, the remote working environment is here to stay. While the first priority during the pandemic has been crisis response and emphasising the importance of health and safety, over time, naturally attentions have turned to work and education. (more…)

Do You Know Where You’re Growing Next And Why?

business leadership and growth advice

Leading during a global pandemic is like learning to ride a bike again.  You may already know how to ride a bike or how to lead your organisation, but do you know how to ride a bike – how to keep yourself and your organisation upright and moving forward – when the ground around you is constantly shaking? (more…)

Focusing on Your Mental Health, Whilst Focusing on Your Work

tips improve mentall health employees

The various devastating events of the past year have taken a significant toll on the mental health of countless people across the nation. For many, this has been made worse by the necessity to work remotely.

Where some have thrived whilst working from home, many others have found that this isolation has had a detrimental effect on their mental health and, subsequently, their output. (more…)

How to Use Stories to Become a Better Negotiator

using stories when negotiating

My new book, The Book of Real-World Negotiations: Successful Strategies from Government, Business and Daily Life not only focuses on real world negotiation examples, but a subplot that clearly comes through in the book is the power that stories possess when it comes to negotiating. (more…)

4 Benefits of Partnering with an E-Commerce Firm

set up online shop

There are now more online business ventures in existence than ever before. This only stands to reason, as we have already witnessed countless shoppers migrate to the digital community when purchasing everyday goods and services. While this creates opportunities for budding entrepreneurs, there are many challenges to overcome for an online business to become a success. (more…)

Should Businesses Say Farewell to Office Working?

business closing office

The COVID-19 pandemic has given businesses around the world a lot to consider. As the virus has upended the lives and livelihoods of many, there are few sectors that have been immune to its effects. And naturally, many business leaders have been thinking long and hard about how they can best adapt to the circumstances and weather the storm. (more…)

How Have UK Businesses Responded to the COVID-19 Crisis?

businesses adapting to coronavirus

The outbreak of the COVID-19 pandemic has posed great challenges to the world at large: with social distancing measures transforming our day-to-day lives, upending the economy, and driving businesses into the ground, no corner of society has been left untouched by the disease. (more…)

Can You Be Trusted? The Skilful Art of Sincere Speaking

how to speak and presnt sincerely to gain trust

Across the globe, we trust scientists, doctors and teachers. Over half of us consider these professions to be trustworthy (Ipsos Global Advisor). Business leaders don’t fare so well. Just one in five are described as trustworthy and, perhaps not unexpectedly, politicians are at the bottom of the heap with a mere one in ten of us placing our trust in them. (more…)

5 Top Tips to Successfully Promote Yourself Online

promoting yourself social network

“I don’t like promoting myself online.” I have heard this from so many people and I even used to say it myself. I’ve changed my tune, however, because there is so much that can be gained from strategic self-promotion, if done correctly.

During these strange times, when we can’t network inperson, it is more important than ever to be able to effectively promote ourselfves and our services online. (more…)

How to Boost Your Employees’ Mental Wellbeing

help staff mental health covid 19

As this period of Covid-19 continues with no obvious end in sight small businesses and startups have a lot to contend with. Many businesses are operating in a hybrid mode with some staff back in the workplace while others remain working from home. We are all having to deal with ongoing uncertainly and it’s important to consider how this is affecting your employees. (more…)

Balancing the Positives & Negatives of Stress at Work

how to spot signs of stress in employees

Stress is an inevitable part of everyday life and our bodies are hard-wired to respond to it. However, it’s clear stress is taking a negative toll on businesses across the country.

Poor mental health costs employers between £1,205 and £1,560 per employee every year. This cost is for all employees, not just those who are ill, so we asked Brendan Street of Nuffield Health to show how employers can cut the cost of stress. (more…)

Top Tips to Eliminate Small Business Stress

tackling stress

Starting a business of your own can prove to be a very rewarding experience from a long-term point of view. Still, even the most successful ventures suffered from “growing pains” during their initial stages. These stressful situations can take a toll upon the mindset of any business owner or freelancer. (more…)

Be a Great Place to Work – 5 Ways to Support Staff Wellbeing

Employees need to know that leaders and managers at all levels believe the wellbeing of staff really does matter; that they are committed to providing the resources and doing whatever is necessary to make their workplace a good place to work.

Here are five ways to help ensure that happens: (more…)

10 Tips for Turbocharging Your Search Engine Marketing Returns

top SEM tips advice

Getting noticed online is harder than ever. Not only are there more websites out there than ever before but the established players in most niches are firmly entrenched at the top of SERPs.

If you want your website to get anywhere near those coveted top three spots you need to look at ways to improve your online marketing. (more…)

How to Protect Your Business From Cyber Attacks During the Coronavirus Outbreak

cyber security for employees working from home

As the UK remains subject to strict measures amid the COVID-19 pandemic, the National Crime Agency (NCA) has identified a surge in ‘coronavirus-themed’ malicious apps, websites, phishing emails and messages that seek to steal confidential or sensitive information. The Chartered Trading Standards Institute has even suggested that the UK has been the most severely targeted country for COVID-19 related phishing emails. (more…)

Top Tips for Tip-Top Presentations

presenting tips

One of the main benefits of all the technology that surrounds us these days is that it allows us to do things that would have been outsourced in the past. And when you’re running a start-up or a small business on a shoestring it makes sense to go down the DIY route for all sort of requirements – your branding, design & print and your presentations for example. (more…)

Coronavirus Job Retention Scheme: How Does it Work, and What Will Change?

how coronavirus furlough scheme works

The Coronavirus Job Retention Scheme opened on 20 April, and the uptake has been huge; at the start of May, claims had been made for a quarter of private sector workers.

Under the scheme, employers can claim 80% of staff wages from the Government, up to a cap of £2,500 per month; they can choose to top up the surplus but do not have to. (more…)

What Are the Legal Implications If You Can’t Fulfil Contracts

legal position contract coronavirus

Where do you stand legally if you have outstanding contracts that you cannot fulfil through no fault of your own, or have contracts with others for the supply of goods or services which they cannot fulfil?

We asked Amanda Hamilton, Chief Executive of the NALP to outline the legal implications. (more…)

How to Keep Morale Up at Your Small Business

boost morale in small business

Many of us are feeling much more anxious than usual as lockdown continues to disrupt our lives and our businesses.

Anxiety can make it hard for us to concentrate, be creative, and adversely affect our ability to adapt to the changing business conditions, to make the most of any opportunities, and to plan creatively for the future. (more…)

How to Make the Most of the Move to Remote Working

lessons learned from staff working from home

The coronavirus pandemic has meant businesses across the UK have had to rapidly embrace remote working. The scale and speed that businesses have had to adapt to employees working from home has meant a steep learning curve for many small business owners. (more…)

How to Market Yourself When You Can’t Deliver Your Product or Service

why you should run a signal collecting campaign

During the COVID-19 lockdown many businesses have discovered they are perfectly capable of working remotely and delivering most of what they do online.

Sadly, this isn’t the case for millions of businesses working in fields like hairdressing, massage, physiotherapy, children’s parties, cleaning or catering. But this doesn’t mean that business needs to completely stop.  (more…)

Leadership and Trust During Covid-19

leading business in crisis

The current COVID-19 pandemic is presenting business leaders with some very difficult decisions.

At times like these, there is an even greater spotlight on the actions and behaviours of those leading businesses. Here, we look at the key issues leaders need to keep in mind to avoid damaging their reputation and losing trust. (more…)

Legal Implications of Managing Your Business Under COVID-19 Restrictions

work from home covid-19 legal considerations

The Government has advised businesses to encourage staff to work from home wherever possible. While some businesses may be well versed in how to manage staff who work from home, for others this is likely to be new territory.

You’ll want to ensure that despite having less regular contact with your staff, business is still able to carry on as normally as possible, so we asked Francesca Mundy, Senior Legal Editor at Sparqa Legal to highlight key issues for employers to consider. (more…)