Technology

How to make the most out of Pay Per Click (PPC)

Pay Per Click, or PPC, is a common service offered by major search engines, and search engine optimisation (SEO) agencies to help you gain traffic to your website. For many small businesses, PPC represents an immediate way to gain new online customers.
(more…)

What is the Google Penguin update?

If Google’s Panda update weeded out the websites with content of poor quality overall, then Penguin – first announced in April 2012 – went a step further, focusing on sites with individual examples of poor-quality content.
(more…)

What is the Google Panda update?

If you had any kind of online presence back in February 2011, you will probably have heard of the Google Panda update – or the ‘Farmer update’, as it was first known.
(more…)

What SMEs should be doing to protect their digital assets

Mobile devices: laptops, netbooks, tablets, and smartphones, to name a few, have become not only ubiquitous but essential tools in our personal and professional lives. Companies of all sizes are now faced with the reality that employees would like their business and personal lives to blend, often preferring to use their personal mobile devices to conduct business.
(more…)

How to avoid classic web design mistakes

With more and more small companies reaping the benefits of going online it is essential to appreciate the importance of having a well designed website, otherwise any efforts you make to drive potential clients to your web address will be in vain.
(more…)

Is social media important for my business?

Social media is often misunderstood as something new, something complicated and something only the techies really know about. In reality it’s one of the oldest communication methods in use – it’s just that today we’re using new technology to help us do it.
(more…)

Small business domain names – What types are there?

If you are thinking of setting up a website for your business, one of your first tasks will be to choose a suitable domain name to suit your venture. With dozens of domain name types available these days, which ones should you make sure you secure for your business?
(more…)

Guide to scary computer terms for technophobes

The first few years of starting up are a series of fast and comprehensive lessons. Get them right and you won’t just have built your own income, but you’ll have learnt things that will help in other aspects of your life.
(more…)

What is a Local Area Network (LAN)?

Small businesses have come a long way since the floppy disks, which were at one time the only way to share files within a company.

As we become more reliant on computers, e-mail, and the Internet to do our jobs, local area networks (LAN’s) have become an essential resource for growing businesses – whether they’re based in a home office or a City skyscraper.

Here are a few points to help you get the basics on wiring up your small business.
(more…)

The security risks of your business website

A website is an essential tool for virtually every business starting up in the UK today.

Whereas just a few years ago it was a handy way of marketing your business if you had lots of time or money, websites have quickly grown to become a dominant force in attracting new business and retaining existing customers.
(more…)

How to pick the right PC for your business

There can be few businesses left that don’t need a reliable PC on a day-to-day basis – especially as more and more business involves email and the internet in some way.

PCs change so quickly it can be a scary process researching and buying a new one. Here is a handy non-technical guide to the main issues to consider, before you part with your cash.
(more…)

How to run your business from the beach!

When most people start their business, there are several things they happily give up for a while: a guaranteed salary, sleep – and holidays.

It’s one of the hallmarks of a start-up. In the first year, the founders can find it really tough to take time off.

So if your start-up’s stopping the summer sun, how about building your business from the beach instead?
(more…)

Guide to working securely with wireless

Wireless is becoming an increasingly popular way for businesses to share information and work away form the office. According to a survey of 625 SMEs, more than a quarter of staff already does some work from home* – and this figure seems to be growing faster than ever.
(more…)

Beginners guide to Wi-Fi and Wireless Internet

Wi-Fi is the name given to wireless technology (or “wireless fidelity”). For our purposes, the term is most commonly used to provide Internet access without the need for wires. Rather than plugging your PC or laptop into your broadband modem, you can access the Internet remotely as long as you are in range of a Wi-Fi access point – either at home or when you’re out and about.
(more…)

How to create a more effective ecommerce site

More and more people are making purchases online but not all businesses are making the most of their ecommerce sites. And if you’re not making the most out of your site, you’re not making as much money as you could be.

Here are four tips for creating a more effective ecommerce site so customers buy from you and keep coming back…
(more…)

Using online services – how safe is the cloud?

Do you have data stored in the cloud?

For many organisations, the answer is an emphatic “yes”. Adoption of cloud services is growing across a wide range of applications – desktop backup, email and collaboration, document management, customer relationship management, and so on. Such services are especially attractive to small and medium-sized organisations: they let you purchase just the amount of service that you need without making a large, upfront commitment to application licences, servers, etc. And you don’t need a skilled IT team to run and support those systems.
(more…)

A simple guide to ADSL, Cable and Mobile Broadband

As demand for broadband services has exploded over the past few years, and the number of “bundles” and offerings becomes ever more bewildering for business broadband and personal broadband users, we take a brief look at the types of broadband service available in the UK.
(more…)

Cloud computing explained – and the benefits for your business

Whether you’re into technology or not you may have heard the phrase “cloud computing” knocked about… and probably ignored it.

Very sensible. The internet is awash with terms like “web 2.0” and “social networking”… and you don’t really need to know what they mean. But you do need to know how they can affect your business.

See, cloud computing has nothing but benefits for your business. And it’s something which is going to put plenty of opportunities in front of you in the years to come.

We’ve put together the Bytestart guide to cloud computing in business – with a jargon-free guarantee!
(more…)

Can you run your business with just an iPhone or BlackBerry?

If you believe the Apple adverts on TV at the moment, the new iPhone is the perfect tool to run your business away from the office. One advert shows a business owner taking a credit card payment on their iPhone, then tracking when a parcel is delivered.

Which raises an interesting question… could you run your entire business from a smartphone? (more…)

Guide to buying a printer for your small business

Printers for your office or home office are so plentiful and cheap that you may feel there is no need to research your options. However, there are so many different types of printer around and the hidden costs can be huge, it’s important to understand the implications before you buy.
(more…)

Customer data guide – how to collect, store and profit from it

Every business, regardless of its size or area of expertise, has the ability to generate data on its customers. This may be relatively simple information about the customer, their location, and the products and services they have purchased, to more in-depth and complex data on their behaviour when browsing online or detail on their personal or financial circumstances.
(more…)

Clever ways to run your business phone networks

As soon as there is more than one person in your business, you need to think about how you manage your phones.

If your business doesn’t get a lot of calls, or the majority of your staff don’t make and take calls, then you’ll be fine with one line and one phone.

But if the phone is an essential tool in your business, you will need a network that can grow as the business does. And it will save a lot of grief if you plan ahead while there are just a few people in the business.

Fortunately there are lots of options for business phone networks these days, and many ways to keep the costs down, as this latest Bytestart guide shows.
(more…)

How to choose a Content Management System (CMS) for your website

If you’re running your own business website and need to update the contents on a regular basis, chances are you would benefit from having a CMS (content management system).In the “good old days”, site owners would need to manually update HTML code, or use MS Frontpage / Dreamweaver to update their site content, but technology has moved on a great deal since then.
(more…)