Starting Up

Your business may offer amazing products and a fantastic service. It may have a clear, determined vision of what it is doing and where it is going. But if your potential customers don’t know it exists, your wonderful business is likely to disappear without trace.
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The fear of failure is one of the most common reasons why people decide not to start their own business. Hauling yourself out of your comfort zone and throwing yourself into the unknown takes a certain amount of courage and self-assurance.
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With the ability to pitch being such an important tool in a business owner’s armoury, here are some simple steps you can take to give yourself the best chance of succeeding with your pitch and getting that handshake.
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Have you ever heard the saying: “There is no such thing as an original idea?”

Like many things that live in the public imagination, it is there because there is some truth behind it. There are some ideas that come like a bolt of lightning out of the blue, or so they seem. But when you look closer at the facts, the ideas have been stimulated by other factors and inputs.
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Once you’ve made the decision to start your own business, the natural instinct for many is to charge headlong into getting it off the ground right away.

Starting your own business might have been something that’s been at the back of your mind for years, and now that you’ve finally decided to take the plunge, you don’t want to waste any more time.
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Your brand is your identity and in a tough marketplace, it can be the thing that separates you from the competition and grabs the attention of potential new customers.
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While the loss of short-term profits is detrimental to any business, it isn’t the worst consequence of internal fraud. Imagine if an employee gained access to sensitive customer data and used it to their advantage. This could result in terrible repercussions for your customers, a badly damaged brand reputation for your business, and cause lasting, long-term harm to your firm. (more…)

Why do some businesses appear to steam ahead, recording rapid year-on-year growth, when others even in the same sector, with the same market opportunity, lag behind, recording poor growth or often no growth at all.

Of course, every sector will have its own nuances, however there are some barriers to growth that every business owner (and aspiring business owner) will need to address if they aim to punch above their weight. (more…)