Straightforward E-Commerce Tips for Small Business Owners

ecommerce tips small business owners

Were you aware that there are currently well over 7.1 million online retailers across the world (1)? Although this figure is staggering in and of itself, there is no doubt that the digital domain will only continue to gain momentum in the coming years. This is why so many freelancers are now choosing to take a foray into this potentially lucrative space.

However, we also need to remember that starting an e-commerce platform from scratch can be quite tricky. What do the professionals have to say? Let us look at a handful of powerful tips to include within your strategy if you hope to enjoy future success.

Choose a Professional Cloud Hosting Service

Some entrepreneurs are convinced that they will need to “go it alone” when setting up a retail website. This is even more relevant for those who are looking to save money by working with free hosting services such as WordPress.

However, there is a problem here. Free hosts are not equipped with the tools and utilities that modern e-commerce platforms require. This is why it is always better to partner with a third-party firm. For example, Magento cloud hosting has become extremely popular due to its modular nature and user-friendly interfaces.

The other major advantage to highlight is that third-party cloud hosting will free up valuable time in terms of business development. You can therefore begin to focus upon other important metrics such as client engagement, marketing, sales, and product development.

As these e-commerce solutions tend to be extremely flexible in terms of pricing options, even SMEs on a limited budget should be able to find the most appropriate package.

Keep the End-User Experience in Mind

Let us assume for a moment that you have chosen to partner with a reputable cloud hosting provider such as Hypernode. The next logical step involves designing an e-commerce portal that is able to address the needs of the average customer.

While the layout of every website will naturally differ, there are still some critical takeaway points to keep in mind including:

  • Robust levels of security such as firewalls
  • The ability to access user-friendly design templates
  • Centralised sales and pipeline management
  • Cloud-based storage solutions for an extra level of redundancy.

Additionally, any point-of-sale (POS) page such as a digital checkout service should be clear and easy for every user to understand. This can often make the difference between a conversion and a customer who decides to look elsewhere for a specific product or service.

We need to highlight that e-commerce is a constantly evolving industry. Solutions that may have been viable yesterday might no longer suffice today. This is why working with a trusted provider is the best way to ensure that your business enjoys the progress and exposure that it deserves.

Of course, do not hesitate to perform additional research in order to appreciate just how many options exist at the present. Every successful business requires a strong foundation from the very beginning.

Last updated - 1st February, 2021

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