Why the customer relationship should now be TOP priority for any business

why the customer relationship is key for businesses

In the past, company leaders were focused first and foremost on the development of innovative products and operational excellence.

Today, customer satisfaction is the absolute number one priority – a point confirmed by almost every recent survey of top managers, with 89% of company leaders now seeing customer experience as their biggest differentiator.

Here, customer expert, Prof. Steven Van Belleghem explains why every business leader should view the customer relationship as the key to their future business success.

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