A lot of small businesses start using Google AdWords in the hope that it will help them increase sales with small investment. This isn’t true.
Yes, AdWords can help you increase sales but only with the right investment. To get the return on investment you’re hoping for, you will need to set up your account properly and invest the right amount of money. (more…)
In a world where over three billion people use the internet, and no one can put down their smartphone or tablet, it seems obvious that startups and small businesses would look to advertise their products and services online.
Paid advertising puts your brand in front of a defined audience, and encourages them to make a purchase or a decision of some kind. In addition to increased sales, it can increase social media followers, newsletter sign ups, and brand awareness.
To help you get to grips with online advertising, and to ensure you make the most out of every penny you spend, here’s a beginner’s guide to paid advertising online.
The current economic climate has led to a necessary change of advertising strategy for big brand advertisers. They have stopped using media for blanket broadcast coverage and begun insisting on tactical opportunities that fit exactly with their communication objectives, minimising wastage of budget and opportunity. In the current climate this strategy is not only wise, it is arguably the only way to plan an advertising campaign.
When the economy turns bad, many established companies will not be able to react as quickly as leaner, smaller operations. Which means a recession could actually be good news if you’re prepared to dive in and engage with the competition.
Badly planned communications can be the quickest way to waste a lot of money. To avoid losing money on ineffective ads, think about the following points: