How start-ups can get the most from digital marketing

digital marketing

Starting your own business means you suddenly become the owner of several hats – one for selling, one for bookkeeping, one for planning, one for looking after customers and one for marketing to name but a few.

The marketing element of a start-up is one of the most complex, especially given the changing ways small businesses need to reach customers in a digital world.

Digital marketing can be a bit of a mystery to many small business owners, so to help you explore how you make the most of the opportunities it offers, we’ve asked Tink Taylor, founder of dotmailer, to share some simple tips to get you started on your digital journey.
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Advertising online – The 3 most popular options for small businesses

PPC advert positions

In a world where over three billion people use the internet, and no one can put down their smartphone or tablet, it seems obvious that startups and small businesses would look to advertise their products and services online.

Paid advertising puts your brand in front of a defined audience, and encourages them to make a purchase or a decision of some kind. In addition to increased sales, it can increase social media followers, newsletter sign ups, and brand awareness.

To help you get to grips with online advertising, and to ensure you make the most out of every penny you spend, here’s a beginner’s guide to paid advertising online.

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