Why start-ups need to balance focus and flexibility, & how to do this with an Agile Focus Strategy

finding the best market opportunity

Commercialising your innovative ideas requires constant, large leaps forward. This requires great speed, to make sure that your market isn’t filled by your competition.

Yet speed is useless if you aren’t running in the right direction, that is – if you are not pursuing a promising enough market.

If you are too blinkered, you might miss out on blockbuster opportunities. On the other hand, if you spread the net too wide, you risk running yourself into the ground, with too many commitments and too few assets.

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