A standard approach to the resolution of business problems is to ‘brainstorm’ a range of possible solutions. The problem is that the method doesn’t work!
How many times have you sat through a brainstorming session and thought ‘I could have produced that list of solutions on my own?’ How many times has the most senior or dominant person in the group railroaded everyone else into accepting their solutions at the expense of potentially good ideas from quieter or less senior participants?
So, if you want to out-smart your competitors, you need to start using some smart thinking techniques. (more…)
Brainstorming was born in the 1950s and while all the other aspects of business have changed dramatically since then, the way we come up with new ideas hasn’t. Until now.
Intuitively, brainstorming seems to make sense as an approach to get new ideas on a tricky issue. Get some smart people in a room; tell them it’s time for some blue-sky, out-of-the-box thinking; and then wait for the money ideas to come rolling in.
But do you find that often the ideas of your brainstorming session don’t really meet the grade?
Do you feel that somehow you’ve not achieved the quality of outputs the people in the room had the potential to achieve? (more…)
Author and entrepreneur Richard Newton says that before we pull the trigger on the Creative Brainstorm some new insights demonstrate that in some situations it does produce great results. And there are other benefits too.