Brainstorming was born in the 1950s and while all the other aspects of business have changed dramatically since then, the way we come up with new ideas hasn’t. Until now.
Intuitively, brainstorming seems to make sense as an approach to get new ideas on a tricky issue. Get some smart people in a room; tell them it’s time for some blue-sky, out-of-the-box thinking; and then wait for the money ideas to come rolling in.
But do you find that often the ideas of your brainstorming session don’t really meet the grade?
Do you feel that somehow you’ve not achieved the quality of outputs the people in the room had the potential to achieve? (more…)