There’s never been a more exciting time to be an entrepreneur, the amount of new options and opportunities can also feel overwhelming.
Moreover, your customer has become ever more fickle and mistrustful of how companies operate and what they promise.
So how do you futureproof your business in the face of so many choices and a changing landscape? (more…)
The number of businesses in the UK is at a record high. It’s exciting the country is a fantastic place to start a business, but, it also means today’s business landscape is more competitive than ever before.
With lots of competition for customers it’s imperative you find ways to stand out in a crowded marketplace and set yourself apart from your competitors. (more…)
If you’re starting a new business you’ll, no doubt, want to establish and build a strong brand. Doing so will bring huge benefits over the long-term, helping you to stand out from the crowd, generate more customers and ultimately build a more valuable business.
But how do you build a brand, and where do you start? We asked branding expert, and author of ‘Winning in Your Own Way; the Nine and a Half Golden Rules of Branding‘, Robert Bean to explain;
…continued from Part 1 of Build a Brand, Build a Business (more…)
Every business – even yours – has a brand.
One common misconception is that your brand is your logo. Your logo is a single visual representation of your brand, but it is not your brand. (more…)
Social media is widely hailed as the latest big thing in brand perception and reputation management. With the number of people using social media growing by the day, more and more businesses are recognising the need to connect with this audience.
Most organisations and their leaders acknowledge that their reputation – establishing it, defending it, building it – is critical to their success in today’s always-on, connected and often very transparent world.
Reputation is really created by two things: what you say and what you do. This is heavily influenced by your approaches to brand management (what you stand for, what you promise, the products and services you provide) and talent management (the people who design, manage, and deliver the products and services you provide).