What you need to ‘master’ to turn your startup into a growth business

Parents, politicians, pundits, pub philosophers. They all have something in common – an arsenal of adages, aphorisms, proverbs, mottos and maxims. But of all the oft-used phrases you’ve heard in your life, which do you think sticks with people most?

  • Give a hundred and ten percent
  • Never say never
  • Game of two halves
  • Winter is coming

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