When you are looking for ways to promote your new start-up or small business you will, without doubt, soon hear the words, “content marketing”.
There’s a lot of buzz about content marketing at the moment, but what does it actually mean and how can small business owners use content to help grow their business?
This guide answers those questions, and also offers useful, practical advice if you are considering incorporating content marketing as part of your marketing strategy. (more…)
The number of businesses in the UK is at a record high. It’s exciting the country is a fantastic place to start a business, but, it also means today’s business landscape is more competitive than ever before.
With lots of competition for customers it’s imperative you find ways to stand out in a crowded marketplace and set yourself apart from your competitors.
Creating strong brand messaging is one of best ways to get your product or business noticed. So how can smaller businesses do this effectively, without it costing too much? (more…)
If you’re starting a new business you’ll, no doubt, want to establish and build a strong brand. Doing so will bring huge benefits over the long-term, helping you to stand out from the crowd, generate more customers and ultimately build a more valuable business.
But how do you build a brand, and where do you start? We asked branding expert, and author of ‘Winning in Your Own Way; the Nine and a Half Golden Rules of Branding‘, Robert Bean to explain;
…continued from Part 1 of Build a Brand, Build a Business (more…)
Many business owners now recognise what a powerful tool a book can be to help them build credibility for their brand and raise the profile and visibility of their business.
A book gives you a terrific platform from which to share your purpose and your vision. In the main, people who have written books about their expertise gain huge respect from others as not very many people ever get around to doing it!
So how should you go about writing and publishing a book that will help you grow your small business? (more…)