How to build a company culture where everyone likes to sell

all employees enjoying selling

The saying goes we hate to be sold but love to buy. However, the same can be said for how people feel about being involved in selling. We all love to help people buy but only a few feel comfortable with being seen to sell to someone.

In the past, this worked well, as the “sales” team were primarily responsible for doing the legwork knocking on doors and finding people to sell to. The trade-off for the company culture was that some individuals in the sales team then behaved like minor gods expecting all to fall before them. (more…)

How to improve company culture by enlisting your ‘Culture Champions’

Growing your company culture

Why does your company do what it does?

If you’ve thoughtfully identified this motive, you have probably embedded it in statements of your business mission, vision, and values.

These documents are akin to the ten commandments – guidelines that suggest how to act in the course of delivering your products or services. They are foundational to any corporate culture. (more…)