Most business cards are about as much use as a scrap of paper with a name and number scribbled on it. That’s fine if you are looking for a date, but not so good for showcasing your business.
With a little thought, however, it’s easy to create a business card that packs a real promotional punch and helps you, and your small business, stand out from the crowd. (more…)
When you start your own business, one of the first things you need to do is to start promoting it and finding customers?
Depending on the type of business you are in, one age-old and sure-fire way to build relationships is through networking. However, if you are to enjoy the full rewards of networking you need to know what you are doing. (more…)
In its 50 years, business book publisher Kogan Page has remained buoyant in a sector that is dominated by much larger companies.
The fact that its business is still prospering is testament to a few basic concepts that are as true today as when the company started in 1967. We asked Managing Director, Helen Kogan to share her experiences of how a smaller business can gain competitive advantage over bigger, dominant competitors. (more…)
Being able to get on with other people is important for anyone, but especially for small businesses and start-ups.
There is very little you do alone – for most things you need to work with other people, (staff, suppliers, customers, advisors, government agencies, and so on) – and you need to get them onside.
The first step in getting on with other people is to build rapport with them. If you don’t get this right, you won’t get much further so we asked author, Catherine Stothart to outline tips and techniques that will help you to quickly establish rapport with anyone. (more…)
“Networking is always important when it’s real, and it’s always useless when it’s fake.” – Seth Godin
When I decided to investigate how some of the most successful networkers operated both online and offline, I was desperate to know the “differences”.
Some of the greatest teachers of our time encourage their followers to look for the distinctions in life – the greater your knowledge of these distinctions, the greater your capability to deal with life’s challenges.
Interestingly, regardless of whether the experts I interviewed were using offline events, clubs and conferences to build their networks, or whether they were joining digital communities and groups online, their actions were underpinned by the same operating principles and many of the same activities.
From interviews with leading business experts, I’ve identified their Top 10 tips for networking success. I’ve called them the “Magic 10” because they kept appearing in interview after interview, seemingly from out of nowhere. If you can integrate these tips into everything you do, you will have a thriving business network in no time. (more…)
When you start a business, everyone says networking is important; so you network. But are you getting more out of your networking than passable plonk and the occasional first-class canapé? Have your efforts delivered a strong network that adds value to your business?
Successful networking is about more than turning up to grip-n-grin for an hour or so. That’s for weddings and next-door’s BBQ. The point of networking is to build mutually beneficial, integrated alliances (with the right partners), and to raise your own status. For start-ups and small businesses, where one-on-one relationships and personal contacts drive word of mouth business, this is especially important.
For your networking to bring benefits, you need to plan and prepare; winging it won’t do. You need to be in the right places, making the right first impression in front of the right people. And you need to know in advance what your follow-up strategy will be. (more…)
Most small business owners have an opinion on networking. For every person who enjoys and values it – you’ll find another who visibly shudders at the mere mention of the word.
But why does networking seem to polarise small business owners? Is it a massive untapped opportunity, or is it an uncomfortable evening in the company of strangers and cocktail sausages?
No matter what business problem you have to solve right now, there’s a powerful way of finding the answer quickly and efficiently… and it’s called networking.
That’s a word that makes many people’s hearts beat faster. The idea of getting out to events and meeting a bunch of strangers is not something that seems natural!
Yet networking is a powerful marketing and business tool.
So, once you’ve found a networking event, how do you get the most out of it? There are many networking “experts” who can teach you the finer points of generating business from a room of people. But the general rules seem to be very simple;