The majority of small business owners recognise the power of digital marketing and that a website is a must have.
With limited funds and marketing budget, most small businesses tend to buy their website from an agency or designer that does everything. However, as Tim Butler, founder of Innovation Visual explains, this might not be the best course to take. (more…)
Your domain says a lot about you and your company. It’s your address on the internet, the place people go to find you, and a name intrinsically associated with your brand.
But is one domain name enough, and what options do small businesses have when it comes to deciding on a domain strategy? (more…)
For business founders, the “To Do” list is never ending, especially when faced with external demands from investors and stakeholders.
The need to increase revenue becomes an all-encompassing obsession, and it’s easy to forget “secondary” tasks – like marketing – that help to fill the sales pipeline.
But failing to build an effective marketing strategy will cause your growth plans to stall. And if you cannot demonstrate ongoing, increasing sales, it becomes harder than ever to secure subsequent rounds of funding. Miss your growth targets and stakeholders are often less than forgiving. (more…)
Google is the world’s most popular search engine, controlling 79% of the market share and dealing with 3.5 billion searches every day.
The power of Google is staggering, but many businesses aren’t fully harnessing this power.
To help ensure you’re not missing out, we’ve asked Tim Butler, founder of Innovation Visual to outline how you can make the most of Google for your business. (more…)
Having an online presence is crucial for any modern business so that potential customers are able to find you online. However, many small businesses are missing out on the opportunities that being online bring.
So if you’re yet launch your business online, or are thinking of starting a new business and want to make the best of your website, here are a few handy tips and tricks from Li-at Karpel Gurwicz of Wix, to help you do it successfully: (more…)
For startups and small businesses, getting down to the nitty gritty of SEO can be incredibly daunting; there are over 200 signals that Google looks for when ranking your website, and few small business owners will even have ever heard the term ‘offsite SEO’ before.
With attracting customers to your website becoming an ever-more crucial task for small businesses, we asked Magnus Linklater, MD of content and SEO agency, Bespoke Digital to outline what you need to know about onsite and offsite SEO. (more…)
SEO has become an integral part of online marketing. If you want your business to be seen online, the general consensus is that SEO is absolutely essential.
Committing to a high quality SEO campaign can take up a lot of time and make demands on a startup’s budget that not everyone can meet. But seeking cheaper alternatives could mean you soon find yourself facing a Google penalty (the worst of which is your website being complete removed from their index), which can put your entire online presence in jeopardy.
The good news is that SEO need not always be a lengthy commitment and if you have some in-house capacity, it is possible to take on a large portion of the work yourself.
This in-depth guide explains what you can expect from a SEO campaign, and will help you determine if you can do some of the work yourself or whether you’ll be better off outsourcing everything from the start. (more…)
Your business may offer amazing products and a fantastic service. It may have a clear, determined vision of what it is doing and where it is going. But if your potential customers don’t know it exists, your wonderful business is likely to disappear without trace. As Alan Sugar put it: “Your start-up will be a cock-up if you don’t learn marketing communications”.
But what can a small business do to get themselves noticed?
There are two options: pay lots of money to a marketing company, or do it yourself. The DIY route costs less (if anything at all) and lets you use your unique insight to create the kind of personalised, precision-targeted marketing message that an external marketing consultant could never pull off.
So let’s dip into the marketing communications pic ‘n’ mix to see what methods are at your disposal;
We live in a connected age where you can purchase pretty much anything you want at the touch of a button on your smartphone, tablet, laptop or computer.
With this in mind, you may find it surprising to learn that not all businesses are tapping into this, or even quite know how to.
It’s a jungle out there in the big, bad world of ecommerce. You’re having a hard enough time bringing potential customers to your website in the first place, what with your competitors striving to undercut your prices and outrank you in Google searches. That means when people do visit your site, you want to do everything you can to encourage them to stay there – and ultimately, to convert.
Fortunately, there are a few techniques – some tried and trusted, others a little more advanced – that you can adopt to boost your conversion rate. Read on for our top five tips to transform your website into a deadly selling tool; (more…)
It’s estimated that almost one in every three small businesses maintain their own website, and with that comes a whole host of potential challenges to overcome.
Alongside the usual cost of building a new website, getting the right designer and managing your hosting prices, there are other factors which many small business owners do not consider when managing or monitoring their website.
In fact, there are a number of common mistakes which SMEs often make, but which are easy enough to overcome.
Here are the seven errors we most often see with websites designed for startups and small businesses.
Good communication is often essential for success on any project. In fact, lack of communication is probably the single most common problem affecting any website development.
But communicating your desires and goals to a designer for a new website, or with regards to any amendments to your current site, can often be a challenging task. You’re focused on what works for your business, and designers are focused on creating something that looks great in their eyes.
It’s understandable that problems can and do develop.
Follow these 9 tips however, and you’ll be well on your way to being understood by your web development company, and will hopefully be able to enjoy good communication and a pain free process!
There’s nothing worse than being told by a customer that your website is not working. Or logging on yourself to check something, and finding the page you want to see is not displaying.
Website downtime can have a direct impact on your business and on your profits – particularly if you have an e-commerce website – so it’s important to know what you need to do if your website goes down.
Even the most robust websites suffer technical glitches happen, so the chances are you will experience it at some point. Often, it might only be down for a few minutes, as part of wider technical problems or updates to a global server.
But sometimes, there might be a specific problem with your website individually. If you do experience website downtime, here are the five things you should do;
If you still haven’t set up a website or blog for your small business, here are some ideas from the Bytestart team which may show why having an online presence is now essential rather than optional for most enterprises.