How to Attract Customers from Heaven, Not Clients from Hell

attract customers from heaven

You’ve done your market research, you’ve got a solid business plan, you’ve registered your company and pulled together funding, suppliers and everything else you need to start your new business. You’re ready to trade – you just need some customers.

However, not all customers are created equal; some are a delight to deal with, while others seem to have crept from the depths just to torment you. (more…)

How to lead inclusively

Your ability to be your most effective and successful is fueled by how inclusive you are as a leader in all aspects of your business – your supply chain, your workforce and how you take your products and services to market.

It’s likely that you have based your success to date on your intuitive grasp of key business issues, but if you rely on intuition alone, you could reach a plateau that will stunt your progress, and may well limit the level of creative and innovative thinking around you.

This isn’t a great recipe for sustainable business success, so here’s how you can avoid this stagnation and drive your business forward. (more…)

Preparing for meetings with clients – 3 steps to building fruitful, long-term partnerships

how to properly prepare for a meeting with a client

Any business owner is familiar with the challenge of attracting new clients and protecting relationships with existing ones.

Fierce competition within many industries gives clients a wide choice of suppliers to choose from, and to make things even more difficult, some clients feel the need to change vendors periodically to avoid the common phenomenon of supplier complacency.

If your ambition is to do long-term business with a new or existing client you will need ensure that you engage as a serious partner: Well prepared, well informed, and far from complacent.
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What to do when a client refuses to pay or can’t pay

If you’ve got a business headache right now, there’s a pretty good chance it’s to do with clients owing you money.

It’s almost as if the economic downturn has become a prime opportunity for anyone who fancies improving their own cash flow to help themselves to better credit terms from their suppliers… but without asking permission.

That has a knock on effect right down the line. And it’s no wonder that small, cash poor companies at the bottom of the chain are the ones that suffer the most.
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Make it harder for customers to walk away

With the economic dowturn still with us, despite encouraging signs that the worst may now be over, many small businesses will have experienced ‘shrinkage’ in their customer base.

And that leaves you fighting your competitors for a smaller and smaller share of the market (until your competitors go under, anyway).

Actually, there is a bountiful supply of business for you, and the good news is you already have it.
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