How to create a company culture ready for change

getting your business ready for change

Change is constant in business and rapid technological advances are forcing companies to make significant changes. And frequently these changes need to be implemented rapidly.

Being able to swiftly adapt to new developments can be the difference between thriving and surviving, so we asked change implementation specialist, Philip Cox-Hynd, to outline how you can forge a company culture that embraces change.

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Why business owners must embrace co-creation to create real value in their business

Co-creation is the joining together of people to produce a mutually valued outcome.

In business, it is the cultivation of win-win solutions where efficiency, success, and staff fulfilment march hand in hand. Co-creation brings many benefits to businesses, such as;

  • Team members feel respected and honoured, and they know their contributions make a difference.
  • Job satisfaction and creativity is ignited, there is a positive flow of ideas, and problems get solved in surprisingly simple and practical ways.
  • Staff remain loyal and stay longer because they love what they do.

For the entrepreneur, co-creation can be a challenge, a real anathema. The building of a business demands resolve and determination to push through ideas in the face of disbelief and scepticism.

For business owners who have honed such skills, co-creation may not come naturally. They struggle to let go of being in charge, and risk blocking further evolution of the business. Maybe this is due to a subconscious belief that no one can do the job as well as them – or indeed, a dread that others may do it better.

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