How to use stories to make your business communication memorable

Making memorable communication with stories

From primitive cave-paintings, etched long before words were first recorded, to modern-day classics such as Harry Potter, the power of stories has been used to move people.

Stories we heard as a child – whether it is Aesop’s Fable of the Hare and the Tortoise, or fairy tales such as Cinderella – can create created ever-lasting memories, so the power of a good story should not be under-estimated.

And when it comes to business, there are lots of ways we can use stories to really get our message across. Whether it’s to our colleagues in a team meeting, an audience at a speech, prospective customers at a trade show, or potential investors at a pitch, you can use the skills of a great story-teller to win people over.

But how exactly can we do this? We asked Christopher Hirsch of Toastmasters International, to tell us his story. (more…)

Team Building – The best way to train your staff to really work as a team

Who do you call if a pipe is leaking? A plumber, right? You don’t call an electrician. And when he turns up, you don’t expect him to build a hypothetical model of the structure of your pipework and work on that, leaving you to sort out the actual problem yourself. You expect him to get stuck in and repair the pipe – don’t you?

Yet this is exactly what business owners often do when tackling the issue of building their teams. (more…)

How a collaborative mindset can help your startup succeed

Companies often look to improve collaboration in order to help streamline their processes and encourage strategic pace in their organisation. Collaboration is seen as an important element in helping organisations approach their customers and industry from a more judicious standpoint, rather than striving to get ahead by mere speed.

Effective collaboration is much more than just ‘working together’ – it’s a strategic choice too. But what does this mean for start-up businesses? We asked William Buist, founder of xTEN to answer some common questions business start-ups ask about collaboration; (more…)

How to communicate effectively with your website designer

Good communication is often essential for success on any project. In fact, lack of communication is probably the single most common problem affecting any website development.

But communicating your desires and goals to a designer for a new website, or with regards to any amendments to your current site, can often be a challenging task. You’re focused on what works for your business, and designers are focused on creating something that looks great in their eyes.

It’s understandable that problems can and do develop.

Follow these 9 tips however, and you’ll be well on your way to being understood by your web development company, and will hopefully be able to enjoy good communication and a pain free process!
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Harnessing the power of body language to deliver captivating speeches and presentations

You are ready for your big speech: you’ve crafted the talk, you’ve tailored the content for the audience and you’ve rehearsed your words. That’s great – but have you thought about the body language you will use when delivering it?

When we are preparing for presentations and speeches, we tend to focus on our words because vocal language is a conscious activity, whereas body language is a more unconscious activity. We pay attention to saying the right words but we need to extend this attention to our body gestures which unconsciously could be communicating a different message.

If your body language isn’t aligned with your vocal language you are missing the opportunity to deliver the full impact of your message. Worse still, you are at risk of creating confusion among your audience.

Here’s how to use body language to capture your audience’s attention and ensure you get your message across when you are giving a speech or making a presentation;

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How to be the king of creative communication

With millions of sites offering hundreds of thousands of products and services, the web can be a scary place to do business.

But one thing I’ve learned since joining the communications industry 15 years ago is that killer copy will put you streets ahead of the competition. Here are 10 ways to take your eCommerce content to new levels…
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