How to protect your company reputation during a crisis

Not having the right processes in place to pre-empt or deal with a crisis can easily turn a minor situation into a full-scale disaster. Corporate reputation is a delicate thing, with even the slightest tarnish affecting customer and stakeholder perception, sales and share price.

But how can you protect that reputation and, if the worst happens, defend it? Chris Hewitt, CEO of Berkeley PR provides businesses with tips for staying in control in a crisis.